Head of Marketing - Country Choice

Head of Marketing Country Choice

Orpington

Reporting into the Managing Director, the Head of Marketing is a key leadership role responsible for shaping and delivering the marketing strategy to support Country Choices businessobjectives. This position drives innovation, propositiondevelopmentand execution of the marketing mix to achieve both short-term tactical goals and long-term strategic growth. The role ensures the brandsremaindistinctive,competitiveand aligned with customer needs.

You will have 5 direct reports, budget responsibility, UK wide responsibility for the marketing strategy and have a direct influence on sales growth, margin improvement and customer acquisition and retention.

What youll be doing:

• Develop and review marketing plans, budgets and KPIs to deliver businessobjectives
• Lead the development and implementation of the business proposition and marketing mix
• Drive growth throughcompellingpromotions, gap-fillprogrammesand category management
• Bring to marketNPD and food concepts that deliver category growth andcustomeroperational simplicity
• Driveconsumerawarenessto our brandsacrossretailconvenience andfoodserviceincludingpackaging
• Managenational and regional,industry, customer and internal trade shows and exhibitions
• Manage annual price changes, ensuring they remain competitive, in line with the marketand maintaining customer profitability
• Lead digital initiatives including online sales channel development, loyaltyprogrammesand social media strategy
• Provide market,customerand competitor intelligence to underpin strategic decisions
• Contribute to customer retention and acquisition through compelling propositions and pricing strategies
• Manage marketing spend within agreed budgets
• Ensure all initiatives are supported with effective communicationsanddistribution incentives(sales literature, trade shows, website, etc.)
• Lead,coachand develop the marketing team to build capability andretaintop talent

What we are looking for:

• Proven success in senior marketing leadership role
• Strong people management experience with a track record of developing high-performing teams
• High commercial awareness and ability to leverage commercial levers for growth
• Excellent strategic planning, analytical, and organisational skills
• Strong project management capability and experience delivering cross-functional initiatives
• Strategic capability with ability to balance detail and big-picture thinking
• Strong influencing and communication skills across all levels
• Resilient under pressure with ability to adapt to changing priorities
• Results driven with a focus on delivering commercial outcomes
• High ethical standards and sound judgment in decision making
• Ability to inspire and lead teams through change

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