BMW Performance Improvement Coach(s)

  • DEKRA UK Management
  • Feb 27, 2026
Full time Sales & Marketing

Job Description

BMW Performance Improvement Coach(s)

Location: Covering the Midlands, North and South
Salary: £43,000 per annum + £5,000 Annual Bonus + Car Allowance
Contract: Full-Time, Permanent
Benefits: 25 days annual leave plus bank holidays, Holiday buy and sell scheme, Private health insurance, Pension contribution, Employee referral scheme, Electric vehicle salary sacrifice scheme, Eye test vouchers and Employee Assistance Programme (EAP).

Join DEKRA as a BMW Performance Improvement Coach

We are DEKRA UK, part of a global organisation employing over 49,000 people in more than 60 countries!

In the UK, we deliver a wide range of services spanning all industry sectors, including automotive, oil and gas, insurance, manufacturing, and chemical and process safety.

We are recruiting for two Performance Improvement Coaches to support BMW Retailers in improving enquiry conversion, strengthening sales processes, and delivering measurable in-year commercial results.

This role combines structured on-site coaching with focused virtual sessions and provides significant exposure to BMW senior stakeholders and Retailer leadership teams.

You will work within a fast-paced programme designed to quickly and sustainably improve performance, using diagnostic insight, targeted interventions, and consistent follow-up to drive tangible KPI improvements.

As our BMW Performance Improvement Coach, you will:

  • Deliver the full BMW RPM Sales Booster journey, from diagnostic and baseline setting through to programme close-out.
  • Coach Retailer teams across five focus topics, following a structured coaching schedule, typically including three on-site visits and six virtual sessions per wave (two waves per year).
  • Work closely with BMW Area Managers, contributing to weekly operational updates, monthly reviews, and quarterly meetings.
  • Provide a clear, sustainable action plan at programme completion to support ongoing Retailer performance.

To be successful in this role, you must have:

  • Proven experience delivering sales performance coaching or consultancy within the retail automotive industry.
  • Strong expertise in sales funnel management and optimisation.
  • Confidence in interpreting KPI dashboards, analysing data, and producing clear written reports.
  • Credibility when working with senior stakeholders and Retailer leadership management.
  • Ability to balance immediate performance uplift with sustainable behavioural change.
  • Confidence in facilitating remote coaching through Microsoft Teams.

If you feel you have the necessary skills and experience to be successful in this role, click on APPLY today!

No agencies, please