Head of Delegate Sales

  • DNA Recruit
  • Feb 27, 2026
Full time Sales & Marketing

Job Description

We're partnering with a globally recognised B2B events business to appoint a Head of Delegate Sales for one of the most prestigious brands in the international creative and marketing calendar.

This organisation is within an FTSE100-listed global events and intelligence group, bringing together some of the world's most influential festivals including Cannes Lions, Black Hat, Money20/20, Game Developers Conference, and London Tech Week.

With a strong international footprint across 30 countries, they are redefining the B2B festival model through immersive experiences, intelligence platforms and advisory services.

This particular opportunity sits within the LIONS portfolio, home to the world's most established global festival celebrating creative excellence. The brand is evolving rapidly, expanding into advisory, learning and intelligence services and entering a new phase of commercial growth.

Based in London (5 Howick Place) with a hybrid working model, the Head of Delegate Sales will play a pivotal role in delivering ambitious global revenue targets.

Responsibilities
  • Owning and delivering global delegate pass revenue across multiple pass types and regions
  • Driving growth across emerging and priority markets in LATAM, EMEA and APAC
  • Developing and executing a robust delegate sales strategy aligned to wider commercial and marketing objectives
  • Leading and developing a small, high-performing team of 2-3 account managers
  • Optimising sales processes, pipeline management and forecasting, with strong Salesforce discipline
  • Partnering closely with marketing, data, analytics and operations to maximise lead conversion
  • Acting as a senior brand ambassador with key stakeholders and customers globally

This is a strategic leadership role with hands-on commercial accountability. It would suit an experienced B2B event sales leader ready to take full ownership of a global revenue line while coaching and scaling a team.

Qualifications
  • Proven track record in delegate or tickets sales within a B2B event environment
  • Demonstrable success delivering and exceeding multi-region revenue targets
  • Strong experience in sales strategy, forecasting, pipeline management and Salesforce
  • Ability to lead, coach and elevate junior sales professionals
  • Commercially astute, analytical and comfortable reporting to board level
  • Credible stakeholder manager with strong global relationship-building skills
  • Willingness to travel internationally throughout the year
Benefits
  • 25 days annual leave, rising with service, plus birthday leave
  • Option to work from almost anywhere for up to four weeks per year
  • Private medical cover and flexible benefits
  • Share matching scheme
  • Volunteer days and charity match funding
  • Extensive learning and development, including access to LinkedIn Learning
  • Strong wellbeing and inclusion initiatives

This is a high-impact leadership role within a globally recognised brand at a pivotal stage of growth. If you're a commercially driven sales leader with deep B2B event experience and global ambition, we'd like to speak.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

Unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.