Senior Sales Manager - M&I Expo

Senior Sales Manager - M&I Expo - M&I Borough, South London (SE1 1EP) - Hybrid

Our Story

Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.

Our brands connect the major players in both MICE and leisure travel through one-to-one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground-breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world's most respected event planners and travel designers.

We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.

At M&I we connect the global MICE industry through world-class events in the world's best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human-to-human connections to secure high-quality business.

About M&I Expo

M&I Expo is a next-generation MICE trade exhibition, launched by a 21-year-established brand with a strong reputation for quality, ROI, and meaningful industry connections. Following a successful Year 1 launch (in April 2026), M&I Expo is entering a growth phase with clear commercial momentum and strong market demand.

The Role

As a Senior Sales Manager, you will lead new-business growth for M&I Expo, taking full ownership of a defined territory and building long-term partnerships with exhibitors. You'll play a key role in positioning M&I Expo as the must-attend marketplace for the global MICE industry, driving commercial success through proactive outreach, meaningful relationship-building, and a strong understanding of client needs.

We're looking for a senior, commercially minded sales professional who brings energy, initiative, and a passion for connecting with the industry. You'll shape your territory, develop a strong pipeline of future exhibitors and contribute directly to the continued growth and evolution of M&I Expo. As relationships deepen, the role naturally evolves into ongoing partnership management and supporting exhibitors year after year.

This is a Permanent (Full-Time) opportunity reporting to the Head of Sales (M&I).

Responsibilities

New Business & Territory Ownership

• Prospect, pitch, and close new exhibitor and sponsor business across an assigned territory.
• Build and own your market, developing a strong long-term pipeline.
• Position M&I Expo as a differentiated alternative to traditional MICE exhibitions.
• Drive revenue across exhibition stands and sponsorship packages.

Relationship & Market Development

• Develop senior-level relationships with:
  • Hotel groups
  • Destinations / CVBs / Tourism Boards
  • Venues
• Act as a trusted advisor, clearly articulating ROI and commercial value.
• Represent M&I Expo confidently within the industry.

Commercial Execution

• Manage the full sales cycle from prospecting to contract close.
• Accurately forecast pipeline and revenue.
• Work closely with marketing, operations, and leadership to align commercial strategy.
• Through front-line feedback, contribute to pricing, packaging, and go-to-market strategy as the Expo scales.

Due to the nature of the company and the role, you may occasionally be required to work outside of hours to support events and meet deadlines.

We seek individuals who meet the essential criteria below and bring distinctive qualities that enhance our team and client experience. To be considered for our Senior Sales Manager opportunity, you'll need to demonstrate:

• Proven senior sales experience within MICE, exhibitions, events, hospitality, or travel.
• Strong track record in new business development, consistently identifying and converting opportunities.
• Consultative sales approach with confidence, engaging senior stakeholders.
• Experience selling high-value B2B or partnership-led solutions (tourism board experience a plus).
• Comfortable owning targets, territories, and commercial outcomes.
• Familiarity with MICE industry events, either as a visitor or exhibitor.
• Knowledge in areas such as programme operations, client engagement, or destination expertise.
• Excellent interpersonal and relationship-building skills with a collaborative mindset.
• Ability to perform well in a dynamic, deadline-driven environment.
• Clear, effective written and verbal communication.
• Strong organisational skills and attention to detail.
• Proactive, adaptable and confident working independently and within a team.

Desirable Qualifications and Experience

• Experience working in exhibition sales.

We offer a competitive salary and a thoughtful benefits package designed to support your well-being, growth, and work-life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.

• £60-65K OTE, including performance-based incentives and an attractive compensation package.
• 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
• Hybrid working pattern with an alternating rota (2 days one week, 3 days the next).
• Receive £50/month contribution towards Bupa private health insurance, starting after probation.
• Access confidential 24/7 support through Health Assured's Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
• Benefit from extended maternity leave and enhanced paternity leave to support growing families.
• Team members have the exciting opportunity to travel the world, providing support at our events.
• Start your weekend early with a 4 pm Friday finish!

Our Commitment to Diversity

Our approach to diversity is simple: it's about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.

How to Apply

We review every application with care. If this opportunity feels right for you, we'd love to hear from you. As we review applications on a rolling basis, applying early gives us the best chance to consider your experience.

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