Fundraising Lead

Reporting to: Director of Development
Salary: £53,000 - £57,500
Hours: Full Time (35 hours per week)
Key Relationships: Director of Development, CEO, COO, Trustees, External Partners
Location: Hybrid

Overall Purpose

The Fundraising Lead will both raise money to support the sustainability of their organisation and contribute to supporting NHS charities to increase their income.

The role oversees the day to day operations of both their fundraising activity and their practical support to members.

Overall Objectives

• Lead the strategic development of a simplified individual giving programme focused on donor retention, stewardship, and legacy conversion.
• Oversee the creation and rollout of scalable, white-label fundraising products or campaigns that enable member charities to increase income and deepen supporter engagement.
• Oversee and support the development and stewardship of corporate relationships to deliver partnerships in support of their mission.
• Guide and empower a skilled team to deliver donor-centric fundraising with excellence and empathy.
• Ensure all fundraising activity is compliant, data-informed, and aligned with their values and strategic priorities, ensuring it complements and doesn t compete with their members.
• Support a culture of innovation, collaboration, and strategic philanthropy across their organisation and its member network.

Key Responsibilities

The main duties and responsibilities of the role holder are as outlined below:

Their Fundraising Strategy

• Oversee the shaping of and support the Stewardship Manager on the delivery of a simplified, effective individual giving programme aligned with their strategic priorities, with a focus on the retention and upgrade of existing donors and avoiding competing with their members.
• Ensure individual donors are regularly engaged and asked for appropriate cash gifts through a light-touch programme.
• Ensure that legacy messaging is prominent in the donor engagement cycle, to inspire existing donors to consider long-term support, aligned with their gratitude to the NHS, with appropriate pathways offered.
• Oversee prompt, accurate, and heartfelt thanking processes for all donations.
• Manage the welcome journey for unsolicited donations, and oversee the cost-effective management of existing commitments for community or events-based activity to ensure a return
• Lead stewardship for donors giving up to £25,000.
• Oversee and support the Partnerships & Philanthropy Manager to manage the relationships with selected key corporate relationships, identifying opportunities for partnerships and liaising closely with colleagues to support the development of fundable propositions which benefit their sector and their own organisation.

Sector Fundraising Support

• Champion sector-wide change by equipping member charities with scalable, plug-and-play fundraising products and strategic guidance that enhances their income generation capacity through individual giving, working closely with the engagement team.
• Oversee the development of support the Products Manager on the rollout of replicable or white-label fundraising products, starting with the roll-out of a lottery and legacy product, and on the development of campaigns (e.g. focused on grateful patients).
• Oversee and drive the thinking on future fundraising products that will appeal to and benefit their diverse group of member charities.
• Work closely with the engagement team and other staff to tailor activity in line with segmentation and engagement strategies.
• Build trusted relationships with member charities, positioning yourself as a knowledgeable and empathetic fundraising expert.
• Contribute to supporting NHS charities to raise their income, providing advice and guidance 1:1 and through supporting the delivery of member events. Where required support the delivery of paid for consulting support to NHS charities on fundraising

Team Leadership & Compliance

• Lead and motivate the team, providing effective direction in their activities to ensure individual and team objectives are achieved.
• Deliver the new fundraising programme on budget and on target, and ensure appropriate reporting is delivered to support their governance.
• Directly line manage the Stewardship Manager, Products Manager and Philanthropy & Partnerships Manager
• Ensure excellent use of the CRM for donor engagement, reporting, and data management, and ensure the development of efficient systems and process that maximise donor income and satisfaction.
• Ensure all fundraising activity complies with relevant legislation, including GDPR and the Data Protection Act.
• Contribute to a culture of strategic philanthropy across the organisation.

Other duties

• Visibly live their values, including their commitment to diversity and inclusion.
• Carrying out the duties of post in accordance with their policies and procedures on Health and Safety and take responsibility for ensuring personal health and safety.
• Working flexibly, prioritising workload, and working effectively as part of a team. Demonstrating an ability to work calmly and effectively when under pressure of tight deadlines, to deliver work on time and to a high standard.
• Adhere to relevant legislation, best practice, policies, and processes including, but not limited to charity law, the fundraising regulator, GDPR and professional codes and standards

This is not meant to be an exhaustive list of duties. The need for flexibility is required, and the post holder is expected to carry out any other related duties that are within the employee s skills and abilities whenever reasonably instructed.

Competencies

Teamwork One charity , working within and across teams

• Collaborates across teams, ensuring our approach is aligned with their support of members and the segmentation strategies they are pursuing.
• Builds strong relationships internally, and models a one charity approach.
• Identifies and creates opportunities to support members, and works with colleagues to identify how to best to deliver support

Building trust and respect listen, feedback and learn

• Provides clear leadership, fostering a strong team and supporting individuals to perform.
• Models their values through their work, seeking to support colleagues and understand their perspectives.
• Proactive and adaptable to support the wider work of the organisation as required

Responsibility owning your part in their success

• Takes responsibility for maximising their fundraising return, keeping costs to a minimum.
• Proactively adjusts their approach to deliver maximum success, and keeps the organisation updated on likely returns

Professionalism creating an environment to achieve success

• Maintains virtual and face to face presence across their organisation and with key supporters and third-party agencies.
• Takes a learning approach to ensure they continually improve their fundraising
• Upholds the highest standards of integrity, ethics, and transparency, ensuring we always work within the Fundraising Code

Stakeholder focus understanding the needs of their key stakeholders and audiences

• Passionate about supporting NHS charities and helping them to increase their income.
• Seeks to understand the needs of NHS charities, shaping their support to maximise their impact in supporting them to raise income
• Ensures their stewardship and fundraising work does not compete with members.

Acumen Sound decision-making

• Adapts and shapes appeals and campaigns based on learning to deliver success.
• Identifies and shapes member support around what is most effective

PERSON SPECIFICATION

Qualifications/Education:

Desirable

• Fundraising Qualification, Chartered Institute of Fundraising, or equivalent

Knowledge, Skills and Experience:

Essential

• Demonstrable success in developing and delivering fundraising strategies across a range of disciplines/mediums (e.g. individual giving, legacy, products, corporates) to meet or exceed financial targets.
• Ability to identify and act on opportunities for innovation in donor engagement and fundraising product development.
• Entrepreneurial with a high level of motivation and initiative, and a demonstrable desire to succeed and achieve results.
• A passion for thoughtful, accurate and timely donor stewardship
• Experience in building credibility with senior external stakeholders and managing relationships with diplomacy
• Experience managing external relationships with suppliers
• Strong interpersonal and communication skills.
• Experience of leading and managing successful teams, providing clear direction and creating a values-based culture

Desirable

• Experience in individual giving or retention programmes
• Experience in developing corporate partnerships.
• Experience working within an NHS charity or large health-related fundraising environment.
• Consulting or advisory experience, or of providing specialist advice

Benefits: 10% employers pension contribution (NEST) HSF Health cash Plan-covering employee partners and dependants under days Annual Leave plus bank holidays and increases with length of service 2 hours weekly wellbeing time out Employee assistance program , offering GP advice lines, virtual doctors, prescription services, emotional wellbeing support . click apply for full job details