Senior Marketing Analyst

The PureGym Way

PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We're proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture.

The Role

Contractor status (inside IR35) Location: Leeds (2 days in the office), Fully remote to be considered Type: Full Time. 4 weeks minimum, rolling contract afterwards Application: Please apply as soon as possible.

We are looking for a contractor to perform duties as a Senior Marketing Analyst, joining the Performance Marketing team. This role will lead on a project producing marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closing with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity - both digital and ATL - informing where and how we invest to maximise volume of new members.

Key deliverables include:

• Thorough evaluation of all marketing activity run over Dec 2025 - Feb 2026 across our UK, Danish, US and Swiss markets - covering both brand and performance media.
• Work closely with channel owners and 3rd party media agencies to understand any changes to activity year on year, and the impact those changes have had.
• Production of packs to clearly communicate performance to stakeholders, including the wider marketing team, commercial colleagues and country MDs.
• Clear recommendations of any improvements to forward media strategy based on review.

The Person

• Experience in a similar role or previous experience activating and managing marketing campaigns
• Has excellent numerical and analytical skills and able to interpret data to inform digital strategy
• Has excellent working knowledge of Google Analytics and other analytical tools
• Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau
• Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms
• Takes ownership for performance and ensures that all targets are met

PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.