Digital Marketing Executive

DIGITAL MARKETING EXECUTIVE
ROCHDALE
UP TO 38,000 + GREAT BENEFITS

THE OPPORTUNITY:

Get Recruited are recruiting on behalf of a well-established consumer goods business who are looking for a Digital Marketing Executive.

This is a commercially focused digital marketing role sitting within the wider marketing function. The position will play a key part in delivering and optimising paid activity across multiple channels, working closely with agency partners and internal stakeholders. The business is looking for someone with strong paid media experience who understands how to drive measurable results, but who also appreciates the value of brand awareness and full-funnel activation. Around 30% of the media budget sits within paid social and influencer, making performance expertise essential.

This is a role for someone who understands how digital activity impacts sales, revenue and wider business performance, and who can confidently work cross-functionally with teams including sales, ecommerce and finance.

THE ROLE:

• Support the planning, briefing and execution of digital campaigns across Paid Social, Google Ads, Amazon Ads, Influencer and Retail Media.
• Work closely with external media and Amazon agency partners from briefing through to completion.
• Ensure all campaigns align with global media guidelines.
• Contribute to influencer briefs, identify suitable partners and understand success metrics.
• Monitor and analyse performance across the full funnel (TOF, MOF, BOF).
• Understand how awareness activity feeds into conversion and revenue.
• Identify high-performing audiences and content and recommend optimisation strategies.
• Support budget allocation across channels to maximise reach and conversion.
• Support the growing retail media strategy including digital in-store and retailer platform activity.
• Understand how online and offline channels connect within an omnichannel strategy.
• Use platforms such as GA4, Meta Business Manager and Amazon to analyse performance data.

THE PERSON:

• Ideally experience within FMCG, CPG or a well-known eCommerce brand.
• Must have experience within a Digital Marketing role.
• Strong hands-on experience activating paid media across multiple channels.
• Solid understanding of performance marketing KPIs and commercial impact.
• Knowledge of full-funnel strategy and how brand awareness supports performance.
• Comfortable managing multiple projects and stakeholders simultaneously.

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