Senior PR Account Manager

• Job title: Senior Account Manager
• Location: London, United Kingdom
• Work environment: Hybrid
• Reports to: Business Unit Director

About Irvine Partners

At Irvine Partners, we shape culture-forward communications for global industry leaders. We combine sharp strategic thinking with creative storytelling and digital craft to build brands that matter, move and endure. Our team spans PR experts, award-winning creatives, journalists, cultural strategists, and digital innovators across the UK and Africa

About the role

We are seeking a strategic, confident and commercially aware Senior Account Manager to join our UK team. This is a high-ownership role responsible for leading significant workstreams across complex client accounts. The Senior Account Manager plays a critical part in translating strategic direction into integrated, high-performing communications programmes while safeguarding delivery standards, timelines and commercial discipline.

You will act as a trusted day-to-day advisor to clients, contribute meaningfully to campaign ideation and optimisation, and ensure that account delivery is both creatively strong and commercially sound.

Key responsibilities

Strategic execution & campaign leadership:

• Lead the development and execution of integrated communications campaigns across earned, owned and emerging platforms.
• Interrogate audience behaviour and cultural relevance to inform campaign planning.
• Translate high-level strategy into clear, structured executional roadmaps.
• Ensure all outputs align with client objectives and measurable KPIs.

Client management:

• Serve as the primary day-to-day client contact on key accounts.
• Provide proactive counsel grounded in insight and performance data.
• Lead status meetings, reporting discussions and campaign reviews with confidence.
• Anticipate challenges and provide solutions before escalation is required.

Media & platform leadership:

• Maintain and grow strong UK media and creator relationships.
• Drive proactive media engagement strategies beyond reactive pitching.
• Identify emerging platforms and new storytelling opportunities to enhance visibility and influence.

Performance & commercial oversight:

• Analyse campaign performance and media impact.
• Translate data into strategic recommendations and optimisation plans.
• Present clear, outcome-focused reporting to clients.

Requirements

Experience:

• 5-7 years' experience in a PR or integrated communications agency.
• Strong knowledge of the UK media landscape.
• Demonstrated experience leading campaigns with measurable results.
• Experience working with senior client stakeholders.
• Proven ability to manage multiple complex workstreams simultaneously.

Core competencies:

• Strategic thinking: Ability to understand client business objectives and align communications activity accordingly.
• Executional excellence: Strong organisational skills with the ability to manage multiple deliverables without compromising quality.
• Communication excellence: Compelling storyteller with strong written and verbal skills.
• Media & cultural intelligence: Deep understanding of UK media, digital ecosystems and cultural shifts.
• Problem-solving & judgement: Confident decision-maker with strong critical thinking ability.
• Commercial awareness: Understands scopes, timelines and resource management, with an ability to protect account health.

Personal attributes:

• Confident and credible with clients and media.
• Calm under pressure and highly organised.
• Curious and culturally aware.
• Ambitious and growth-oriented.
• Strong sense of accountability and ownership.