Job Description
Team: Business Development (Insights UK) Location: London (Hybrid), 50-60% of time spent with prospects Reports to: Head of Business DevelopmentThis role exists to unlock new revenue growth by opening doors, creating new conversations, and landing high value opportunities across priority sectors. You will be our frontline T-shaped deal maker , a commercially sharp, endlessly curious hunter who thrives on time with clients and converting conversations into pipeline. Build and execute a clear sector specific hunting plan (e.g. Retail, Tech, FMCG, FS, Media, etc. - Sectors are TBC, dependent upon experience in these sectors). Identify, map and target high value accounts, using your black book and deep network. Convert cold relationships into warm conversations through outreach, networking, events and referrals. Reactivate dormant or lapsed accounts with strong revenue potential. Stay ahead of sector dynamics, identifying early signals that open new buying points. Spend extensive time in market , meeting senior decision makers, immersing yourself in client challenges through face to face and online meetings. Lead discovery conversations to uncover tensions, opportunities and growth barriers. Bring back sharp, actionable intel to the Business Development team, marketing, domains and leadership. Represent Kantar with credibility, energy and authentic enthusiasm. Own your pipeline end to end - opportunity creation, qualification, sales strategy and progression. Partner with Orchestration Team (Converters/Programme Design) and Big Pitch (where necessary) on proposals and pitches; hand over warm opportunities smoothly, following our Business Development sales process best practice guidelines. Maintain forecasting accuracy and CRM discipline. Track outreach activity, conversion rates, and lead gen performance. Work with Domain, Marketing, Thought Leadership and Business Development colleagues to shape compelling sector relevant narratives. Drive participation in sector events, campaigns and growth initiatives. Collaborate closely with SDRs and other hunters to maximise speed to market. Contribute to a high performance, supportive Business Development culture. A proven track record of landing new logos , levering cross-sell opportunities and building multi million pound pipelines in B2B services (insights, consulting, data, tech, media or related). Strong understanding of at least one sector, with the agility to work agnostically across all . Experience navigating complex organisations, buying groups and commercial processes. Strong storytelling and value proposition crafting abilities. Ability to quickly understand and translate Kantar's solutions for new audiences. Excellent collaboration and influencing across BD, CPs, Domains, Strategy, and Marketing. Strong organisational discipline in CRM, pipeline hygiene, and reporting. Purposeful Collaboration - partnering across teams to win. Growth Mindset - continually improving outreach, sector knowledge and hit rate. Flourish - bringing energy, positivity and pace to Business Development and to the wider business.