Job Description:
You will lead regional brand strategy, shaping long term growth plans, managing annual performance, and directing investment. It oversees the brand portfolio and innovation pipeline, from identifying new opportunities to executing launches. A big part of the job is driving integrated communications and ensuring activation plans land with excellence across markets. This includes global stewardship-owning positioning, creative development, and long term equity. The role manages a team of Regional Acceleration Managers and is responsible for building capability and high performance.
Key Responsibilities
- Regional brand strategy leadership: Own the development of end to end 3 year+ brand growth strategies, in year performance management, and resource allocation.
- Portfolio & innovation strategy: Lead the regional portfolio agenda, identifying growth spaces and driving innovation from concept to execution.
- Integrated communications planning: Shape and steer annual integrated communication plans that elevate brand meaning and demand power.
- Executional excellence: Lead deployment of annual activation plans and deliver against regional KPIs with discipline and agility.
- Global brand stewardship: For selected brands, own global brand positioning, creative development, and long term brand equity management.
- Team leadership: Lead and coach Regional Acceleration Managers, fostering high performance and capability growth.
What We're Looking For
- Proven brand leadership: A strong track record in building and executing brand strategies that deliver measurable growth.
- Complexity navigation: Ability to manage multiple priorities and solve challenges across markets, categories, and stakeholders.
- Collaborative influence: Skilled at building trusted partnerships and aligning diverse teams behind a shared vision.
- Global/regional experience: Comfortable operating within matrixed structures and influencing without authority.
- People leadership: Inspires teams, drives purpose, and builds an inclusive, high performing culture.
- Creative excellence: Experience partnering with agencies to deliver breakthrough, insight led content.
- Results orientation: Strong business acumen with a focus on commercial impact and long term value creation.