Growth Marketing Director DTC Online Training Courses
London, United Kingdom Posted on 02/09/2026
- Skills Required D2C Customer Acquisition Training Courses
- Education/Qualifications Degree or MBA
- Category Marketing
- Right to Work in Country Eligible to Work without Sponsorship
- City London
- State/Province City of London
- Country United Kingdom
About Us
Advisory, Executive Search, Senior Appointments, Interim Management Consultants
Job Description
Growth Marketing Director - Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity
We are leading a confidential search for a Growth Hacker-type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.
The programme is sold globally in English, with customers in the US, Europe, and the Middle East.
This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities
- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher - (Note: a single line truncated: The bullet list is a placeholder for the original content.)