Director of Marketing

Director of Marketing
Education for Industry Group
Full-Time (Mondays to Fridays)
Permanent
Electra House - London, Moorgate EC2M 6SE

About EFI Group

EFI Group has a bold mission to transform lives, careers and industries through pioneering, industry-led education in fashion, beauty and apprenticeships at The Fashion Retail Academy (FRA) and The London College of Beauty Therapy (LCBT). Our vision is to deliver exceptional learning experiences, driven by innovation, inclusion and employability.

About the role

The Director of Marketing is responsible for leading the EFI's brand marketing, and student recruitment strategy across the Group. The postholder will shape EFI's market presence, drive our consumer and commercial decisions, and ensure a strong, distinctive, and credible brand across our specialist sectors.

This is a key Executive Leadership Team role, contributing to wider organisational strategy and ensuring marketing supports EFI's mission and long-term sustainability. The role carries significant influence over EFI's reputation, growth and external profile.

You will be an exceptional leader and collaborator, capable of influencing and inspiring at all levels. The successful candidate will demonstrate a commitment to innovation and creativity in marketing strategies, student-centred in prioritising outcomes that enhance the student experience, and results-focused in decision-making.

About you

• Qualifications: Relevant degree, or an equivalent professional qualification, or substantial industry experience and Grade C/4 in English and Maths at GCSE (or equivalent).
• Experience: Significant senior-level experience in brand and marketing leadership, ideally at Head/Director level and skilled in managing teams, driving student recruitment or consumer marketing, and delivering results through digital and performance marketing.
• Expertise: Demonstrable success managing substantial marketing budgets with expertise in digital and performance marketing, including data-driven acquisition and conversion optimisation.
• Values: Committed to demonstrating EFI Group's CARE values in all marketing activity, ensuring that every campaign, message, and interaction enhances the student experience and reinforces our brand. Understands that every detail contributes to a "Best Imaginable" experience: "If it matters to our students, it matters to us."

If you feel your skills and experience would fit well within our team and you meet many, but not all of our listed qualifications for this role, please apply or get in touch with our Recruitment Team to discuss further.

Why The EFI?

We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:

• Funded Professional Qualifications: Support for personal and professional development, including a personal growth allowance and annual CPD.
• Generous and Flexible Leave Options: Including an around-the-world trip after five years of service.
• Market-Leading Family-Friendly Pay: Including six months of fully paid maternity, adoption, and shared parental leave.
• Monthly Wellbeing Allowance: Including a customisable monthly wellbeing allowance, and funded counselling/CBT through Education Support Employee Assistant Programme.

Salary:

From £95K to £110K per annum, subject to qualifications and experience

How to apply/Next Steps:

Click 'Apply for this job' to submit your application.

Closing Date:

8am on Tuesday, 3 March 2026.

Interviews/Recruitment Day:

10-11 March 2026 in-person at FRA Academy: Electra House, Moorgate, EC2M 6SE or LCBT Academy: 3-5 Fashion Street, London, E1 6PX

More Information/Contact us:

Click here to download a full job description

For more information about the EFI Group, visit our EFI , FRA , LCBT , EFI Training websites and refer to the job description.

Please contact for further information.

The EFI is fully committed to safeguarding and promoting the welfare of young people and vulnerable adults. Candidates offered positions will be required to undergo thorough safeguarding background checks as a condition of the offer.

Thank you for sharing our values and commitment to student safety.