Social Media Lead

About Us

We create hype, demand + legacy.

The Fitting Room is an award-winning, independent global culture and communications house. We design culturally iconic moments at the intersection of strategy, creativity and truth, building lasting connections between brands, culture and the people who shape it.

We are fast, ambitious and deeply people-powered. Our work gets talked about because it always stands for something.

Why This Role Exists

As Social Lead, you'll combine your platform expertise with your experience creating engaging culture-first content that gets talked about. Working on an exciting QSR brand initially, this is a multi-faceted role where you will ensure that the social, content and creator strategy and execution drives meaning and relevance for your client's brands, whilst also working in alignment with TFR's point of difference.

Having previously worked across a range of brands from Food and Drink, to FMCG, Hospitality, Entertainment and Leisure, we're looking for someone who can ideate and lead brainstorming sessions with the team, whilst being client-facing and work on a range of briefs from new product launches to new restaurant openings.

Key Responsibilities

Client Management

Work with your key client to become known for providing social-first strategic and creative content, backed by a solid understanding of the client's brand and marketing objectives. Regularly present strategic and creative cross-channel social work, backed by data and insights and a thorough understanding of engaging and innovative audience content. Represent the needs of your client at TFR by working with the Social, Content + Creator team and the wider business to lead campaigns from ideation to execution.

Social Media Strategy + Execution

• Lead the social, content and creator strategy for your client (and others) mainly across Instagram and TikTok, continuing to shape briefs to create social-first campaigns, content series and cultural brand aligned moments.
• Stay on top of trends, platform behaviours and emerging opportunities to keep content ideas fresh and innovative.

Creative + Content Direction

• Collaborate with the wider Social, Content + Creator team to develop and execute standout campaigns that drive your client's business forwards.
• Ensure creative work is platform-native, culturally relevant and aligned to brand objectives.
• Work with the wider team to manage publishing schedules, community management and tone of voice consistency, constantly monitoring engagement, sentiment and audience behaviour.

Commercial Responsibilities

• Support the development of scopes, timings and budgets for key projects, invoicing clients directly where necessary.
• Work with the wider team to ensure campaigns are delivered within agreed budgets and project scopes.
• Identify opportunities to elevate social activity and drive incremental growth.

Team Collaboration

• Day to day management of the Social, Content + Creator team from leading sprint sessions, to reviewing social content and general comms.
• Work closely with the Social, Content + Creator team to bring campaigns to life from ideation to execution and reporting.
• Closely support and develop junior members of the team.

Delivery Excellence

• Oversee all social media output for your clients from ideation to publishing and reporting, ensuring work is delivered to the highest standard reflecting TFR's values and the client's brief.
• Continually monitor campaign performance, driving engagement and community management strategies to optimise campaign performance.

Skills, Experience + Mindset

• Currently at Senior Social Media Manager level looking to step up, or an Account Director with experience working across key social media platforms including Instagram and TikTok.
• Combination of strategic and hands-on social-first campaign experience working on a variety of sectors ranging from Entertainment to Food and Drink, Hospitality, QSR and Leisure.
• Experience having worked with Creators, from strategic ideation to negotiation and execution.
• Strong understanding of platform trends, native formats and algorithm behaviours.
• Confident communicator with excellent writing and storytelling skills.
• Brings energy, cultural curiosity and a proactive mindset.
• Organised, detail-driven and able to operate in a fast-paced, high-standards environment.
• Confident using analytics tools and reporting insights clearly.
• Strategic, commercially sharp and culturally tuned.
• Positive, proactive and solutions-led, even under pressure.
• Thrives in pace and excels in fast-moving client environments.
• Values-driven leader who brings energy, empathy and excellence.
• Collaborative and team-first but confident in senior leadership moments.
• Willing to be hands-on when needed and lead from the front.

The Fitting Room started with less than £20 and a vision to build something different. That idea-to-execution mindset still defines us and is central to how we hire. We look for individuals with proven experience, strong drive and values that align with our culture. If you care deeply about your craft, live and breathe pop culture, and want to help shape an ambitious independent agency, get in touch.