Managing Director (Brand Equity)

Job Application - Managing Director (Brand Equity) Published Date: 2026/02/05, Toluna UK

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 25 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at

Introduction

Toluna looking for aBrand Equity Overlayto accelerate the growth of its Brand Tracking business across Europe. This position provides dedicated senior leadership in one of Toluna's most strategic and fastest-growing areas, ensuring continued success in winning large, mandated brand tracking programmes while strengthening our thought leadership, market presence, and client impact.

As the senior Brand Equity Tracking expert in Europe, you will play a highly client-facing, consultative role - advising clients on methodology, insights, and value, and heavily support in the commercial pitch process for Brand Tracking programmes. You will be accountable for regional Brand Tracking performance and act as a trusted advisor to both clients and internal teams, positioning Toluna as a market leader in brand measurement and tracking.

The level of this role is flexible, and will depend on the experience of the preferred candidate. The role will be offered between either SCP, GCD or MD level.

• Own and drive the growth of Toluna's Brand Equity Tracking business across Europe, with accountability for regional Brand Tracking commercial performance.
• Act as the senior subject-matter expert on Brand Equity Tracking, leading client discussions on methodology, insights, benefits, and value.
• Closey support major Brand Tracking opportunities, including large mandated trackers, working closely with regional leadership and local teams.
• Take a leading role in the largest Brand Equity pitches, shaping winning proposals, participating in senior client meetings, and sustaining a strong win rate across Europe.
• Partner with senior client stakeholders on key Brand Tracking programmes, demonstrating value delivered and identifying opportunities to increase impact, scope, and revenue.
• Provide expert guidance to sales, research, and client service teams to ensure consistently high-quality delivery across Brand Tracking programmes.
• Develop and deliver thought leadership content based on Brand Tracking programmes, working with research and analytics teams to release multiple thought pieces annually.
• Represent Toluna as a thought leader and speaker at industry events and client forums, strengthening Toluna's brand equity and market positioning.
• Collaborate with innovation and solution teams, particularly around AI-driven enhancements to Brand Tracking solutions.
  Contribute to upskilling sales and research teams across Europe on Brand Equity knowledge, storytelling, and client value articulation.

• 10+ years of experience in the market research industry, in a senior commercial, consulting, or commercial research role.
• Recognised expert in Brand Equity and Brand Tracking, with deep knowledge of methodologies, applications, and client use cases.
• Strong commercial mindset with a proven ability to sell, grow, and retain large Brand Tracking programmes.
• Extensive experience working directly with senior and C-level client stakeholders, acting as a trusted advisor and consultant.
• Excellent understanding of client business needs and the ability to translate research into meaningful commercial and strategic value.
• Confident and compelling communicator, with strong storytelling skills in both written and verbal contexts.
• Hands-on, proactive, and comfortable operating in a high-growth, performance-driven environment.
• Collaborative leader with the ability to influence and guide teams without formal line management.
• Flexible, strategic thinker with the ability to balance client consulting, commercial delivery, and thought leadership.

Acting with Ownership: Demonstrating individual accountability

Bringing a Forward Mindset: Being action-oriented, bold & entrepreneurial

Collaborating with Curiosity: Exhibiting teamwork through togetherness

Discussing openly, committing jointly: Sharing your views openly

Embracing Empathy: Being egoless & caring

At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board.

Other benefits:

Professional & personal growth: Training opportunities and career development plan.
Financial package: Competitive salary, performance bonus.
Health: Private medical insurance, Life insurance
Office Comfort: We've recently relocated to a new office in Central London, providing a modern, comfortable, and accessible space for our team.
Work-Life Balance: We work in a hybrid setup, combining office presence with flexibility.

Join our global team. We welcome big thinking and reward great work.