Senior Communications Lead

About The Baby Bank Alliance

The Baby Bank Alliance (BBA) supports and advocates for a community of over 400 UK baby banks, working to ensure babies and children have the essentials they need to thrive.

Founded by Save the Children, Purposeful Ventures, Little Village and Bristol Baby Bank Network. BBA is currently co-incubated by Save the Children UK and Purposeful Ventures, who provide expertise, capacity and resource. This role will be employed through Purposeful Ventures, and home working options are available.

It is an exciting moment in BBA s development as we grow our profile, strengthen the UK s baby bank network and build towards independence as a charity.

The Baby Bank Alliance exists to:

• Increase access to funds and goods through national partnerships and economies of scale, unlocking donations otherwise unavailable to baby banks.
• Grow a strong baby bank community, providing connection, tailored training and peer support.
• Boost the national profile of baby banks, increasing public awareness and understanding in order to drive support and change.
• Amplify the voices of baby banks to become a trusted collective voice on baby banks and child poverty.
• Build a resilient, well-governed organisation capable of long-term positive impact.

About the Senior Communications Lead

The Senior Communications Lead is a senior, hands-on leadership role, reporting to the Executive Lead, and responsible for shaping and delivering BBA s cross-channel communications strategy. Working closely with the Executive Lead and team, you will drive increased awareness and understanding of baby banks, ensuring communications actively enable BBA s wider goals around funding, partnerships and sector influence.

Average UK awareness of baby banks currently sits at around 33%. Building on successful national partnerships (including IKEA and ITV s Lorraine), this role will take BBA s profile to the next level, embedding baby bank experiences and voices at the heart of everything we do.

As a co-incubated organisation, developed with and for baby banks, strong experience of effective collaboration and understanding of the issues that baby banks are addressing, and facing themselves, is fundamental.

You will oversee all communications activity across BBA, line manage the Communications Manager and task manage the Communications and Projects Officer, and build a small but high-impact communications function from the ground up within a resource-constrained, fast-moving organisation. Collaborating with teams at BBA s incubating partners, Save the Children and Purposeful Ventures, will be key.

Please download the full job description on the Purposeful Ventures website.

Key Performance Outcomes

Strategy and Leadership

• Develop and deliver a clear, ambitious communications strategy aligned to BBA s organisational OKRs, and with the experiences of baby banks at its heart
• Lead a focused awareness strategy utilising earned and owned media to significantly increase understanding of baby banks among priority audiences (including ABC1 women aged ).
• Set, track and report against communications OKRs, providing clear insight to the Executive Lead and Venture Board.
• Support the Executive Lead to set the communications budget, making recommendations on limited resource allocation to effectively to maximise impact.
• Work closely with the Senior Community Lead and Partnerships & Fundraising Manager to integrate plans and maximise impact.

Messaging and Storytelling

• Ensure the voices and experiences of baby banks and the families they support are central to all communications, utilising data and case studies to define compelling messages.
• Use insight and evidence to test, refine and strengthen communications activity over time.

Partnerships and Influence

• Build and manage strategic, influential relationships with pro-bono and paid agencies and partners, in order to increase awareness.
• Leverage your networks to maximise earned and owned media opportunities.
• Support the BBA Partnerships & Fundraising Manager to develop effective strategic partnerships that will raise the profile of UK baby banks.
• Maintain strong working relationships with communications teams at Save the Children UK and Purposeful Ventures, collaborating on projects with shared outcomes for baby banks.

Press, Media and Digital

• Oversee proactive and reactive media activity in line with the communications strategy.
• Collaborate with Save the Children UK to explore and deliver brand ambassador opportunities.
• Support the development and delivery of an effective and engaging social media strategy.
• Ensure messaging is consistent, compelling and aligned across channels.

Brand Stewardship

• Champion and strengthen the BBA brand, ensuring clarity and consistency, and keeping baby banks at the heart of everything we do.
• Equip staff and partners with clear guidance on tone of voice, messaging and visual identity to communicate the brand effectively and accurately.
• Oversee the maintenance and development of brand assets, including the BBA website.
• Ensure all communications are developed through a strong DEI and accessibility lens.

Evaluation and Governance

• Lead on measuring communications impact and translating learning into action.
• Support the Executive Lead and Venture Board reporting with clear, timely and actionable updates.

Line Management and Leadership

• Line-manage the Communications Manager and support task management of the Projects & Communications Officer.
• Build a positive, motivating team culture with clear expectations and autonomy.
• Manage third-party contractors (e.g. creative, design, film, PR) with strong briefs and oversight.

About You

You are a senior communications leader who combines strategic clarity with a willingness to roll up your sleeves. You thrive in early-stage or start-up environments, are confident working with limited budgets, and know how to prioritise for impact.

You are collaborative, persuasive and credible, with a strong instinct for storytelling that centres lived experience. You are equally comfortable shaping strategy, managing stakeholders, and delivering hands-on communications work.

Above all, you are motivated by the impact that baby banks deliver to their communities, making sure that children have the essentials to thrive.

Benefits

• The opportunity to be part of the TPT (The Pension Trust) scheme, our workplace pension scheme, where we make an 11% contribution; you are not required to contribute towards this scheme unless you choose to.
• 27 days annual leave plus bank holidays, increasing to 29 days after two years service, then to 30 days after three years service (pro rata for part-time employees).
• A flexible working culture that champions both impact and balance, combined with real flexibility to support your wellbeing, personal commitments and life outside work.
• A strong commitment to your growth, with support to help you excel professionally and advance your career.
• Access to discount schemes with leading retailers, leisure and travel brands, as well as companies local to our office.
• Access to an Employee Assistance Programme for information, support and counselling.

How to apply

Please follow the Apply link on our careers page to submit your CV and expression of interest.

The CV should be no longer than 2-sides of A4 and the expression of interest no longer than 400 words. In your expression of interest, please include an example of a communications initiative, campaign or partnership you have led that demonstrates your ability to deliver meaningful impact with constrained resources, in an early stage or start-up environment.

This is a UK-based post and applicants must be living in and have the right to work the UK; if applicable please detail your visa status in your covering email.

Equality and diversity matter to us. If you think you d be suited to one of our roles we d love to hear from you regardless of age, disability status, ethnicity, gender, religion or sexuality.

Purposeful Ventures is an equal opportunities employer and will not discriminate against any candidate on the basis of any characteristic protected by the Equality Act 2010.