We exist to reconnect people with nature and their natural potential and we're looking for a COO who can scale our purpose-led business with precision, heart, and systems-level thinking. If you're driven by profit and planetary impact, this is a rare opportunity to help shape how our business operates.
As our Chief Operating Officer, you'll co-lead the rhythm of the business: financial planning, data systems, product flow, sourcing resilience, and the digital infrastructure that supports our teams and community. Working closely with the CEO, CFO, and senior leadership, you'll act as a strategic co-pilot, balancing creative vision with disciplined execution.
What does the role look like? Strategic Leadership
- Partner with the CEO and the leadership team to define and execute business strategy.
- Translate vision into operational plans and measurable outcomes.
- Ensure alignment with sustainability and regenerative business goals.
- Co-lead annual and long-range planning with the CEO and CFO.
- Champion data-driven decision-making and transparent reporting.
- Support fundraising, investor relations, and Board engagement with clear operational and financial storytelling.
Operational Excellence
- Oversee supply chain, manufacturing, logistics, and retail operations.
- Implement systems and processes that improve efficiency and reduce costs.
- Drive continuous improvement initiatives across departments.
Financial & Performance Management
- Collaborate with CFO to manage budgets, forecasts, and KPIs.
- Monitor operational performance and report to the board.
- Drive accountability for P&L delivery, margin improvement, and working-capital optimisation.
- Ensure compliance with regulatory and ethical standards.
Technology & Innovation
- Champion digital transformation and adoption of tech and analytics tools.
- Leverage data-driven insights to optimize decision-making.
Stakeholder Engagement
- Build strong relationships with suppliers, distributors, and partners.
- Represent the company externally with investors, regulators, and industry bodies.
Merchandising, Planning & Supply Chain
- Lead global merchandise planning and inventory health.
- Strengthen forecasting accuracy, SKU efficiency, and margin mix.
- Oversee sourcing, production, and logistics across global regenerative partners.
- Work with Product to align design, sourcing, and sustainability, moving toward circular and on-demand manufacturing.
Leadership & Culture
- Lead with Vivobarefoot's values - Posture, Rhythm, Relax, Sensory.
- Develop high-performing operational teams and strong cross-functional interfaces.
- Embed circular and regenerative principles into decision-making.
What does success look like?
- Sustainable revenue growth with strong margins.
- Improved cash conversion and reduced inventory obsolescence.
- Integrated, reliable real-time reporting across systems.
- Operational performance consistently above 95%.
- High engagement and trust across operational teams.
- Progress toward circular, regenerative supply models.
What does your profile look like?
- Proven experience scaling a purpose-driven, product-based, multi-channel brand (ideally footwear, apparel, or consumer goods).
- Deep expertise in finance, planning, sourcing, and systems transformation.
- Systems thinker with strong commercial acumen and emotional intelligence.
- Thrives in entrepreneurial, high-growth, values-led environments.
- Passionate about nature, health, and regenerative business.