Sales Manager

Sales Manager

Dairy & Beverage Capital Equipment

Location: South West England (within 1.5 hours of Bristol)
Territory: South of the UK
Salary: £40,000 £45,000 basic + bonus
Benefits: Bonus (divisional target), private health scheme, pension, laptop, mobile phone, 25 days holiday + bank holidays

The Role

We are seeking an experienced Sales Manager to drive new business and manage key accounts within the dairy and beverage processing sector. This is a field-based role focused on selling capital equipment and engineered solutions to end users, working closely with suppliers to deliver complete, value-driven solutions.

The role covers the southern UK, with a strong emphasis on developing new customer relationships while nurturing and growing existing key accounts. Sales opportunities range from £500 component orders through to multi-million-pound capital projects, often involving long and complex sales cycles.

Key Responsibilities

• Develop and execute a sales strategy for the dairy and beverage sector across the southern UK
• Identify, target, and win new business opportunities, alongside managing established key accounts
• Sell a portfolio of capital equipment and components, including but not limited to:
  • Plate heat exchangers
  • Heat transfer solutions
  • Tanks and vessels
  • Separators
  • Conveyors and associated process equipment
• Work collaboratively with supplier partners to deliver tailored engineering solutions to end users
• Manage long sales cycles, from early engagement and specification through to order placement and project handover
• Utilise company marketing support and inbound leads effectively
• Proactively generate new leads through:
  • Cold calling
  • LinkedIn outreach
  • Trade shows and industry events
• Maintain accurate forecasting, pipeline management, and CRM updates
• Work closely with internal project and back-office teams to ensure smooth delivery and customer satisfaction

About You

• Proven experience selling engineering-led, solution-based capital equipment
• Strong background selling directly to end users within the food & beverage industry, ideally dairy and beverage
• Comfortable selling both high-value capital projects and smaller component-based solutions
• Technically minded, with the ability to understand and communicate complex process and heat transfer solutions
• Confident in new business development and proactive prospecting
• Able to manage long, consultative sales cycles
• Strong communication, negotiation, and relationship-building skills
• Willing to travel extensively within the territory, including regular nights away

What We Offer

• Competitive basic salary of £40,000 £45,000
• Bonus scheme linked to divisional performance
• Private health scheme
• Company laptop and mobile phone
• Pension scheme
• 25 days holiday plus bank holidays
• Strong marketing support and a well-established back-office/project delivery team

If this role is of interest please contact Dan Walton on (phone number removed)

SER-IN