Marketing and PPC Specialist

A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team.

This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.

You ll be responsible for planning, managing and optimising paid digital campaigns across a range of platforms. Day-to-day responsibilities include:

• Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms

• Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards

• Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner

• Managing budgets independently with a focus on improving ROAS and CPA

• Carrying out A/B testing using tools like VWO, Optimizely or similar

• Managing paid social campaigns across Facebook, Instagram, LinkedIn and X (Twitter)

• Creating digital content assets (graphics, emails and imagery) where required

• Collaborating with clients and internal teams to deliver campaigns on time and within budget

You ll have hands-on experience in paid media or digital marketing and enjoy balancing creativity with data-driven decision-making.

• 2 5 years experience in paid media, PPC or digital marketing campaigns

• Google Ads Certification (Search, Display and Video)

• Meta Blueprint Certification

• Confident using GA4, Google Tag Manager and Looker Studio

• Proven ability to improve ROAS, CPA and cross-channel performance

• Strong creative, analytical and problem-solving skills

• Excellent organisational and communication skills

• Happy working full-time, office-based in Wakefield

• TikTok Ads or LinkedIn Ads certification

• Experience with B2B campaigns

• Knowledge of CMS platforms (WordPress or bespoke) and basic HTML/CSS

• Company pension scheme

• Free onsite parking

• Regular social events, incentives, food days and team outings

• Ongoing training and development

• A genuinely supportive culture that values and looks after its people

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