Commercial B2B & Custom Sales Representative

Commercial B2B & Custom Sales Representative

Specification led sales to hotel groups, spas, gyms, wellness studios, luxury high end residential property developers

Luxury Health & Wellness Hybrid London W1

50,000 + Uncapped commission (Expected OTE: 100,000- 120,000)

Sunlighten is a global leader in premium wellness technology and the world's leading infrared sauna brand. The business works with luxury hotels, destination spas, high-end gyms, wellness clinics, developers, architects, designers, and discerning private clients internationally.

With a flagship London showroom on Great Portland Street and continued growth across the UK commercial market, Sunlighten is now seeking a Commercial B2B & Custom Sales Representative to join its London-based commercial team.

This role is based from the Great Portland Street office and showroom and operates on a hybrid basis. In the UK market, Commercial and Custom sales are treated as one integrated sales cycle rather than separate roles.

This is a consultative, relationship-led sales role focused on converting inbound commercial enquiries and progressing higher-value custom projects where required. Typical customers include hotel groups, spa operators, gym and fitness brands, wellness studios, property developers, architects, interior designers, and high-end residential clients.

This role will suit someone currently selling premium or specification-led products or services into hospitality, leisure, property, wellness, or luxury residential environments, often involving longer sales cycles, multiple stakeholders, and higher-value deal sizes.

Key Responsibilities:

Manage and convert inbound B2B commercial enquiries across hospitality, wellness, leisure, and luxury residential sectors.

Own the full commercial sales cycle from first enquiry through to pricing agreement and order placement.

Progress opportunities that develop into bespoke or higher-value Custom solutions as part of the same sales process.

Conduct high-quality discovery conversations, demonstrating strong active listening and the ability to adapt recommendations based on client priorities.

Host and manage client meetings and demonstrations within the Great Portland Street showroom.

Represent Sunlighten at UK and European trade shows, exhibitions, and industry events.

Prepare commercial quotations using established pricing tools and templates, collaborating with technical and delivery teams once pricing is agreed.

Maintain accurate CRM records covering pipeline, activity, forecasting, and conversion.

Balance empathy with urgency in a fast-moving, emotionally driven sales cycle.

Candidate Profile:

Proven experience closing B2B sales in a consultative, relationship-led environment, ideally with deal values that extend into five-figure and six-figure territory.

Likely background selling premium, luxury, or specification-led solutions such as: hospitality FF&E, wellness or spa equipment, fitness technology, luxury interiors, architectural or design-led products, specification-led construction products, or high-end residential solutions.

Experience navigating multi-stakeholder sales involving architects, designers, developers, operators, procurement, and senior commercial decision-makers.

Comfortable managing longer sales cycles where credibility, listening depth, and follow-through are critical.

Strong questioning and active listening capability, with the ability to uncover underlying drivers and tailor recommendations accordingly.

Commercially astute, confident positioning value in premium environments and handling objections without defaulting to discounting.

Confident representing a premium brand in a showroom-led, client-facing environment and at industry events.

Package:

Base salary: 50,000

Uncapped commission

Expected OTE: 100,000- 120,000

Reference: (phone number removed)