Plinth is a fast-growing tech startup working with charities, foundations and local government. Small and local charities are highly effective but largely hidden. They have no spare time and no spare money. We're building the tools these organisations need and shining a light on the work they do. Read more on our blog.
We're growing fast. 3-4x this year. We get 7+ new sales a month and we're shipping new features every few days. This means things move quickly and your work directly shapes how we scale. You'll have real responsibility from day one.
️It's really impactful work. Our clients are charities and grassroots organisations across the UK, and soon internationally. When you help close a deal, you're directly enabling organisations that are changing lives in their communities.
You'll work with impressive people. Our team is talented, collaborative and slightly strange(?). We value impact, speed and openness. We work in person in our office in Old Street because we genuinely enjoy each other's company (most of the time). It's a high trust, creative space where if you think something's a good idea, you just go do it.
You need to be able to:Build and manage pipeline: You'll work alongside Ceci and Mimi to identify prospects, qualify leads, and move opportunities through our sales cycle. You'll own parts of the pipeline and be measured on conversion.
Discover and Close: One minute you're on a discovery call understanding a community foundation's grants process, the next you're negotiating contract terms with a large foundation. You need to be comfortable across the full sales cycle.
Demo with confidence: You'll be showing our grants management platform to charity directors, council officers, and foundation CEOs. You need to make complex software feel simple and relevant to their specific context.
Handle long and short sales cycles: Some deals close in weeks, others (especially public sector) take 6-9 months. You need the patience for procurement processes and the urgency to capitalise on hot leads.
Understand buyer urgency vs. actual urgency: Not every "we need this ASAP" is real urgency. You'll learn to spot the difference between a prospect who's ready to buy and one who's just looking, and prioritise accordingly.
Build systems as you go: Document what's working, automate repetitive tasks, create templates that help us scale. We're building the sales machine as we grow and are still learning.
Grow with the role: We need someone who can handle our client base doubling every 6 months. As we grow, there'll be opportunities to specialise, lead, or expand into new markets.
Maintain relationships through the long game: Many clients come from relationships built over months or years. You'll stay in touch with prospects who aren't ready yet, remember context from previous conversations, and build genuine connections that turn cold leads into conversions when their timing is right.
Work the room (and the stand, and the stage): Conferences are where we meet lots of our clients. You need to be comfortable striking up conversations in crowded spaces, dreaming up creative ways to make our stand unmissable, and turning speaking slots into pipeline. This isn't about being the loudest person there - it's about being memorable and making genuine connections in busy rooms.
We'd expect 1-3 years experience in something like:
You've sold stuff: This doesn't have to be traditional b2b saas, in fact none of the Sales team had any saas sales training before starting and they're doing ok
Business development: You know how to research prospects, build relationships, and create opportunities from scratch
Research: You can quickly learn all there is to know about a topic to pivot into that market
Experimental: You have weird ideas and see them through, whether or not they work is less of an issue. We'll fund the idea you get the ball rolling
Significant advantages:
Knowledge of the charity/foundation/public sector landscape
Understanding of grants management processes and pain points
Experience with longer B2B sales cycles (3-6 months+)
Track record of consistently hitting a target
Huge plus if someone has given you money for anything you've build or done
Pipeline growth: Qualified opportunities added to the pipeline each month
Conversion rates: Moving prospects from discovery to demo to proposal to close
Revenue targets: Hitting monthly/quarterly new team business targets
Sales cycle time: Helping us understand and reduce time from first contact to signed contract
Deal quality: Clients you bring in should be good fits who stick around and expand their usage
If you don't match the above perfectly but, you can learn quickly, move quickly, and care about making a difference, apply anyways
The roleYou'll work directly with Ceci and Mimi to:
Qualify and progress inbound leads from our website and marketing
Conduct outbound prospecting to community foundations, grant-making charities, and local councils
Run discovery calls and product demonstrations
Create proposals and respond to RFIs
Negotiate contracts and close deals
Hand over successfully to the customer success team
Feed insights back to the product team about market needs
Salary: £36,000 - £42,000 base, depending on experience, plus commission structure (OTE £45,000-£55,000)
Equity: As part of your package
Location: In-person, Old Street, London
️Interview processQuick (20-30 min) call with Jess as a sanity check
First interview with Jess, Ceci, and/or Mimi
Long (2-3 hour), quite intense, in-person interview - meet the team, run a mock demo, respond to sales scenarios, be challenged etc etc
Decision