Head of Sales

Job Title: Head of Sales
Location: Swadlincote/Derbyshire (with national travel)
Salary: Up to £70,000 basic
Bonus: Up to 50% of annual salary
Benefits: Company car, pension, additional benefits package
Reporting to
Managing Director

Company Overview
Our client is a well-established, nationally operating hire and services business with a strong reputation for quality, compliance, and customer service. With an extensive depot network and a diverse customer base across multiple sectors, the company is focused on continued growth, market expansion, and delivering an exceptional customer experience.
Job Overview
The Head of Sales will lead and develop both field-based and head-office sales teams to drive revenue growth, expand market presence, and deliver outstanding customer satisfaction. This is a senior leadership role requiring strong strategic capability, hands-on commercial acumen, and the ability to build high-performing sales teams.

Key Responsibilities
Strategic Leadership
- Develop, implement, and own the national sales strategy across field-based and head-office sales teams.
- Set clear performance expectations and ensure accountability against revenue, margin, and growth targets.
- Identify new business opportunities and lead strategic expansion across key customers, sectors, and regions.
Sales Team Management
- Lead, coach, and manage National Account Managers, Regional Sales Managers, Regional Sales Advisors, and the Internal Sales team.
- Build a high-performance culture through KPIs, structured reviews, personal development plans, and ongoing training.
- Ensure consistent use of CRM systems, accurate forecasting, and high-quality sales reporting.
Commercial Delivery & Customer Excellence
- Support teams on key deals, national contracts, high-value negotiations, and major tenders.
- Develop and strengthen relationships with strategic and national customers through proactive engagement.
- Ensure service excellence, consistent communication, and effective resolution of customer issues and escalations.
Operational Collaboration
- Work closely with Regional Directors, the Head of Compliant Sales, Marketing, and Depot teams to ensure seamless project delivery and customer experience.
- Maintain pricing consistency, quote accuracy, and adherence to commercial and compliance policies.
Market Insight & Continuous Improvement
- Monitor market trends, competitor activity, customer feedback, and wider industry developments.
- Drive continuous improvement across sales processes, pricing strategy, customer journey, and overall team capability.
Candidate Profile
- Proven senior sales leadership experience within hire, construction services, or a related B2B sector.
- Strong strategic mindset with the ability to translate strategy into operational delivery.
- Experience managing national, regional, and internal sales teams.
- Excellent commercial, negotiation, and stakeholder management skills.
- Data-driven approach with strong CRM and forecasting capability.
- Willingness to travel nationally as required.

Please apply today to be considered for this exciting senior leadership opportunity within a growing, nationally recognised business.