Brand Manager

We are currently recruiting a commercially driven Brand Manager to join the UK arm of a specialist European Food Group for a 12 month fixed term contract, covering maternity leave.

Reporting to the Head of Marketing, the Brand Manager will lead and execute the annual commercial marketing plan for an established portfolio, overseeing a dedicated marketing budget across digital and social channels.

Responsibilities of the Brand Manager (FTC) include:

• Deliver and monitor brand business strategy & plan
• Develop plans that grow market share and maximise revenue and profit.
• Management of product portfolio, quality monitoring and connected action plans, product launches/delists, & packaging changes including redesign rollout 2026.
• Execution of new launch campaigns
• Develop all communications and activation plans
• Responsible for digital management for brand. (SEO, email newsletters, paid advertising)
• Responsible for management of marketing budget
• Analyse market data, track and monitor performance vs. plan and recommend corrective action as required
• Manage relationship with all agency partners (e.g. digital, creative, mailing house, photographers, home economists)
• Maintain knowledge on upcoming market changes
• Work with Sales to recommend and agree financial targets

Additional:

• Contract term: 12 months, starting March 2026
• Hybrid working policy: 2-3 days in the office
• Flexible working hours
• Will consider 4 day a week part time option