Senior Digital Fundraising Officer

Cycling in London is booming and we re campaigning to make it safe everywhere and fun for everyone!

The new post of Senior Digital Fundraising Officer is an essential role, delivering digital campaigns to engage new supporters and acquire new members and donors, ultimately ensuring LCC s campaigning continues to be impactful and effective for years to come.

You ll bring strong experience gained in a similar role for a charity, campaigning organisation or membership body; and you ll demonstrate past success in generating income through digital advertising and email marketing. A fantastic communicator, you ll translate LCC s work into compelling cases for support, building a year-round programme of multi-channel fundraising and member acquisition campaigns.

Acting as the organisation s digital lead , you ll help ensure our digital communications, systems and processes continuously evolve and improve in line with emerging trends and best practice. And you ll play a key role in strengthening our approach to digital marketing, providing advice and support across the staff team to embed digital thinking in priority projects.

As we launch a new growth strategy and invest in our digital fundraising capacity this is an exciting role and an exciting time to join LCC. You ll be a linchpin in a small, talented, friendly team; working on a cause where the impact of your work is quickly visible.

With huge scope to develop and implement your own ideas, the role will suit someone with an entrepreneurial mindset and the energy and enthusiasm to experiment, strive for improvement, and deliver growth.

We re passionate about developing our people and we ll work with you to make you the best digital fundraiser you can be.

To be successful you will need:

• Minimum of five years experience working in a similar digital fundraising or marketing role(s) for other charities, membership organisations, or agencies.
• High level of proficiency working with Facebook Ads Manager, including strong experience using the platform to deliver fundraising and supporter acquisition campaigns.
• Strong experience using email marketing platforms to build supporter journeys and run email fundraising campaigns or appeals.

It would also be beneficial to have:

• Knowledge of Google Ads, Google Tag Manager, Google Analytics.
• Experience articulating compelling cases for support.
• Experience running multi-channel digital advertising / fundraising campaigns.
• Good understanding of paid search/display advertising.
• Experience using CRM systems to run reports, analyse campaign effectiveness, and segment audiences.
• Experience using content management systems such as WordPress and Drupal.
• Experience commissioning creative suppliers such as graphic designers, illustrators, animators, filmmakers.