Marketing Manager

Would you like a varied Marketing Manager role within a progressive, supportive, people focused company that offers hybrid working, development opportunities, and where you will be able to bring your own ideas to the table and make an impact on a portfolio of international events?

Our client, an award winning, internationally operating B2B media business have an exciting Marketing Manager opportunity focusing on planning, managing and delivering multi-channel campaigns across a portfolio of international events. You'll have the chance to take ownership of the strategy and implementation of multi-channel campaigns end-to-end, injecting your creativity and energy into projects, and monitoring and analysing campaign performance data to make data driven decisions to optimise and improve campaigns, and drive ROI. Part of your role will involve collaborating with internal designers and teams, as well as building relationships with external agencies and data companies, and you will have the chance to travel to and attend events internationally.

As a Marketing Manager your exciting new role will include:

• Taking ownership of the creation of strategies for all products / events in the portfolio
• Planning, managing, and executing multi-channel campaigns end-to-end across channels including e-mail marketing, social media, digital (e.g. paid media), direct mail, PR, websites and advertising
• Researching target audiences and developing client personas
• Monitoring, evaluating and analysing campaign performance across all channels, identifying trends
• Writing and proofing content across various channels and materials
• Managing budgets to maximise ROI
• Coordinating the production of all materials
• Managing partnerships with media and event partners
• Building relationships with and working alongside external suppliers such as data companies, digital agencies, and printers
• Maintaining and updating event websites

I am interested in speaking with candidates who have experience working as a Marketing Manager; Events Marketing Manager; Senior Marketing Executive, and who have experience developing, managing and optimising multi-channel campaigns to promote events across channels such as social media, e-mail, and digital advertising. Knowledge of CMS, e-mail platforms, and data management tools is important too.

Benefits include: hybrid working, bonus earning potential on top of salary, free parking, Christmas & New Year shut down on top of annual leave, Medicash (health cash back plan), company social events!

There is free parking opposite the offices if you are driving. If you are travelling by public transport, they are based 5-10 minutes walk from the nearest train station, and a 5 minute walk to lots of shops and a major shopping centre.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.