Senior Marketing Executive

Job Title - Senior Marketing Executive

Location - Manchester,This role is fully remote.

Hours - 9am to 4pm Monday to Friday

Salary - £28,000 to £35,000

Bonus - Performance based

Our client is an ecommerce growth business working with direct-to-consumer brands, an established, purpose-led gifting brand with strong brand equity and significant untapped growth potential.

The busiess was founded by an entrepreuner , who remains deeply involved in brand storytelling, product direction, customer experience, and commercial strategy. The business is structurally ready to scale and is now entering a phase where execution speed, commercial focus, and senior marketing ownership are critical.

The opportunity

This is a rare opportunity to step into a role that combines:

Startup-style ownership and pace

An established brand with live customers, revenue, and data

Direct collaboration with an experienced founder

Clear responsibility for ecommerce growth from week one

A performance bonus that rewards real commercial impact

Initially, you will be the only dedicated ecommerce marketer in the business. You will personally lead and execute ecommerce growth across the company, while helping lay the foundations for a future marketing team.

This role offers real authority, real accountability, and real upside.

The role

This is a hands-on Senior Ecommerce Marketing role, not a coordination, oversight, or strategy-only position.

You will:

Lead ecommerce growth across the company

Work closely with the owner as a commercial partner

Translate strategy into action quickly and independently

Personally execute marketing activity across all key channels

Be accountable for outcomes, not just activity.

If you are looking for a role where you primarily manage agencies, focus on planning, or require detailed briefs and hand-holding, this role will not be a fit.

If you enjoy ownership, pace, autonomy, and seeing your work drive sales, it will suit you well.

What success looks like (first 3-6 months)

Clear improvement in ecommerce performance (revenue, conversion rate, AOV, traffic quality)

SEO foundations strengthened and actively maintained

Email marketing structured, purposeful, and contributing to revenue

Paid media activity optimised and commercially aligned

Campaigns and site updates shipping reliably and on time

Founder dependency on day-to-day marketing execution significantly reduced

Clear view of what marketing support or hires should come next.

Core responsibilities

Ecommerce growth leadership

Lead day-to-day ecommerce marketing with a clear commercial lens

Identify, prioritise, and execute the highest-impact growth opportunities

Balance short-term revenue wins with long-term foundations

Own ecommerce outcomes, not just plans or ideas

2. Hands-on marketing execution

You will personally execute across the following areas:

SEO & AIO: on-site SEO, technical fundamentals, content optimisation, internal linking,keyword targeting

Email & CRM: Klaviyo campaigns, flows, segmentation, testing, and optimisation

Paid media: Google Ads and Microsoft (Bing) Ads, optimisation, and collaborative performance management of our external PPC agency

Social media: hands-on creation, publishing, and optimisation of content across all active platforms

Affiliate marketing: managing affiliate platforms, recruitment, relationships, and performance

Website optimisation: Shopify site updates, CRO improvements, merchandising, navigation, and live trading readiness

This role does not involve delegating this work in the short term.

3. Campaigns & ecommerce trading

Plan and execute seasonal and promotional campaigns end-to-end

Ensure campaigns are commercially sound and operationally ready

Coordinate messaging across site, email, paid, social, PR, and affiliates

Ship work quickly, confirm it is live, and fix issues fast when needed

4.,PR collaboration

Work closely with external PR partner

Align PR activity with ecommerce campaigns and growth priorities

Amplify PR coverage across site, email, and social channels

5. Data, analysis & decision-making

Track, analyse, and interpret ecommerce and marketing performance

Use data to inform prioritisation and decision-making

Understand attribution, trends, and commercial impact

Act on insight quickly rather than waiting for perfect information

6. Founder collaboration & future team foundations

Work closely with owner as a trusted commercial partner

Bring recommendations and decisions, not just questions

Challenge constructively when appropriate

Help define what future ecommerce marketing roles should look like

Contribute to building a small, effective ecommerce marketing team in 2026

Systems & platforms

(Hands-on experience required non-negotiable)

You must be confident working directly inside:

Shopify

Klaviyo

SEMRush, Ahrefs, Screaming Frog

Google Ads, Microsoft (Bing) Ads

Affiliate marketing platforms

All active social media platforms

Analytics and reporting

AI platforms and tools for content creation, analysis, and optimisation

Reviews platform management and development.

If your recent experience is primarily strategic or agency-led, this role is unlikely to be a fit.

Performance bonus

This role includes a performance-based bonus aligned directly to ecommerce growth.

The bonus will be linked to a small number of clear, measurable commercial outcomes, that you will set and agree upon which may include:

Revenue growth

Conversion rate improvement

Ecommerce contribution margin

Delivery of agreed trading and campaign milestones

Bonus targets will be:

Clearly defined during onboarding

Reviewed regularly with the founder

Designed to reward real commercial impact, not vanity metrics

Non-negotiable expectations

This role requires someone who:

Is comfortable being the sole ecommerce marketer initially

Can operate confidently across multiple marketing disciplines

Does not require hand-holding or constant direction

Enjoys working closely with founders and decision-makers

Can prioritise independently under pressure

Escalates issues early and fixes problems quickly

Thrives in fast-moving, founder-led environments

Skills & experience

Essential

Proven, hands-on ecommerce marketing experience with commercial accountability

Direct experience executing SEO, email, paid, social, affiliate, and CRO activity

Strong data literacy and confidence interpreting performance metrics

Ability to work independently and make sound decisions

Clear, confident written and verbal communication

Desirable

Shopify-based DTC experience

Gifting, lifestyle, or seasonal ecommerce experience

Experience using AI tools to improve speed and output quality

Experience building or shaping a marketing function or team

Experience working in startup or founder-led environments

Who this role suits best

This role suits someone who:

Enjoys ownership and responsibility

Likes building momentum quickly

Wants real influence, not just a title

Gets energy from visible commercial impact

Is calm, capable, and decisive under pressure

Who this role is not for

This role will not suit someone who:

Wants a narrow or purely strategic remit

Needs long onboarding or heavy structure

Avoids accountability for results

Prefers managing others rather than doing the work

Dislikes pace, ambiguity, or decision-making

Progression

This role is designed to grow.

Strong performance can lead to:

Leadership of a small ecommerce marketing team

Broader commercial or brand responsibility within Collaber

Increased autonomy, influence, and reward

Progression is based on impact and judgement, not time served.