Marketing Specialist

Are you a confident and creative B2B marketer ready to take ownership of digital strategy, lead generation and content creation? Wiltshire-based BIL Group is looking for a hands-on Marketing Specialist to join their ambitious team in Calne. If you thrive on turning strategic goals into action, love crafting targeted campaigns, and want to directly influence commercial success in a high-growth business, this could be exactly the role you've been waiting for.

The Package

• Salary: £35,000 to £40,000 per annum depending on experience
• Full-time, office-based role in Calne, Wiltshire
• Work from home one day per week (following successful probation)
• 25 days holiday plus bank holidays
• Pension scheme
• Free on-site parking
• Professional development opportunities in a rapidly expanding group

About BIL Group

BIL Group is one of the UK's leading manufacturers in the castors and material handling sector. With over 50 years of industry expertise and backed by PHD Industrial Holdings since 2022, the business is on an exciting growth trajectory. In early 2024, BIL completed its first acquisition of Varley Castors, creating the largest UK-based castor and wheel group of its type by combining manufacturing strength with nationwide distribution. With ambitious commercial goals and a proven buy-and-build strategy, this is an exciting time to join the business and shape the next phase of growth.

The Role

As the Marketing Specialist, you'll be responsible for delivering creative, commercially focused marketing across digital and offline channels. From driving SEO and managing agency relationships, to crafting compelling case studies and running data-driven email campaigns, this is a varied and impactful role where no two days will look the same.

Reporting to the Head of Sales and working closely with the leadership team, you'll collaborate across departments to support sales performance, increase brand visibility, and ensure all messaging is aligned and engaging. This is a great opportunity for someone ready to take ownership and bring new ideas to the table in a supportive, product-driven environment.

Key Responsibilities

• Drive digital performance: Manage and optimise website content, SEO strategy, email marketing and social media to increase traffic and conversions
• Generate quality leads: Plan and execute targeted lead generation campaigns that align with commercial objectives and deliver measurable ROI
• Create compelling content: Develop marketing materials including case studies, product comparisons, sales collateral and thought leadership content
• Manage agency partnerships: Collaborate with external agencies to deliver paid media campaigns and creative support that amplifies brand reach
• Deliver data-driven insights: Analyse campaign performance and digital analytics using tools such as Google Analytics to continuously improve results
• Enhance brand presence: Support trade shows and industry events with strategic campaign planning and engaging content creation

About You

You're an experienced B2B marketing professional who combines creative flair with commercial acumen. You'll bring:

• Proven B2B marketing experience, ideally in a lead generation or product-based manufacturing/industrial setting
• Technical proficiency with marketing tools including MailChimp, Canva and Adobe InDesign
• Exceptional written communication skills and the ability to craft compelling, conversion-focused content
• Independent working style with confidence managing multiple campaigns and agency relationships simultaneously
• Analytical mindset using Google Analytics and reporting tools to measure performance and optimise future activity
• Organisational excellence with a proactive approach and passion for delivering measurable marketing results

Why Join BIL Group?

• Real impact: Your work will directly influence the growth of the UK's largest castor and wheel group
• Autonomy and ownership: Take the lead on marketing strategy and make it your own
• Growth opportunity: Be part of an exciting buy-and-build journey with further acquisitions planned
• Supportive environment: Work closely with leadership in a collaborative, product-driven culture
• Career development: Grow your skills and career as the business expands

How to Apply

Ready to make your mark in a business that's going places? We'd love to hear from you.

Apply today or contact Niche Recruitment for more information about this exclusive opportunity.

Interviews are taking place in January - don't miss out on this exciting opportunity to join a market-leading business at a pivotal moment in its growth story.