Database Marketing Officer

Database Marketing Officer

Location: Cambridge

Salary: £33,720 per annum

Vacancy Type: Fixed Term Contract, 12 months

Working Hours: Full time (with some flexibility)

The Perse School Cambridge is one of the country s leading independent co-educational day schools for children aged 3-18.

Our aim is to be a leading employer of choice. This means we strive to be a school where staff say they are proud and excited to work, and feel valued, respected and motivated.

We are committed to providing a very competitive salary and benefits scheme at the same time as offering a wide range of opportunities for personal and professional development. We want our staff to feel engaged and purposeful so that they, in turn, help pupils to be happy and successful.

Job Purpose

The Perse Alumni & Development Office is the main point of contact for former pupils (alumni; Old Perseans) and friends of the School. It aims to foster a sense of belonging and nurture relationships with all those who have benefitted from a Perse education and those who share the School s ethos, aims and vision.

Throughout the year the Alumni & Development Office organises a range of events in the UK and overseas. It also produces publications (OP News magazine, e-newsletters) and maintains contact with supporters through social media.

The Alumni & Development Office supports The Perse through fundraising and by promoting the School s achievements and aspirations as a centre of educational excellence, open to all. It actively seeks donations from Old Perseans and friends in support of vital aspects of school life, such as entrance and hardship bursaries and partnership activities with the local community.

The Database Marketing Officer plays a central role in supporting alumni engagement and philanthropy at The Perse by nurturing relationships with alumni and supporters through effective, well-planned communications and robust, accurate database management. The postholder is responsible for delivering clear, timely and values-led communications, and for ensuring the accurate processing, recording and reporting of donations and alumni data.

The role focuses on managing alumni communications across print, digital and social media, maintaining and improving the quality of alumni and donor data, and supporting the operational running of the Development Office, including gift processing, reporting and database preparation ahead of the School s transition to a new CRM system.

Reporting to the Head of Development and working within the wider External Relations team, the Database Marketing Officer helps ensure that alumni and supporters have a positive, professional experience and that the School s values, impact and fundraising priorities are communicated effectively.

Person Specification

Skills and Abilities

Essential

• Experience of managing large-scale customer databases, including data cleansing, enrichment, and deduplication.
• An understanding of Customer Segmentation and personalised UX journeys.
• Proven experience building and deploying multi-channel campaigns (email, SMS, direct mail) using automation platforms.
• Demonstrable knowledge of GDPR or local data protection laws, specifically regarding consent management and data security.
• An understanding of A/B testing for optimising results.
• Meticulous and detail-orientated.

The following qualifications would be useful but we also recognise the value of experience.

• CIM or IDM professional marketing qualifications
• Degree in Marketing, Business Admin, Data Analytics
• Google analytics or other data analytics certification.

To Apply

If you feel you are a suitable candidate and would like to work for The Perse School, please click apply to be redirected to our website to complete your application.

The closing date for applications is Monday 26th January at midday. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early