Senior CRM Manager

  • DAZN
  • Jan 10, 2026
Full time Sales & Marketing

Job Description

Senior CRM Manager

Department: 92-392 - Subscription - Brand

Employment Type: Permanent - Full Time

Location: UK - London


Description

Are you a Senior CRM Manager, or could this be your next step? Do you have experience with subscription products or a multi-market remit? Orchestrated acquisition and retention automations and coordinated a schedule in a commercial, target driven environment?

Do you want access to some of the world's biggest sporting events? This role could be for you.

You will need to be experienced in strategic end-to-end CRM ownership with planning and global schedule management; acquisition, engagement and retention. Confident in personalisation and leveraging data and insight for decision making. Familiar with building lifecycle automations, as well as changeable BAU schedule multi-channel communications.

Managing a team of 2 in DAZN's fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international matrix business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing collaborative stakeholder relationships will also be key.

Like sport, no day will be the same and your projects will cover - lifecycle automation, optimisations and testing and tactical outputs for commercial growth; as well as customer initiatives for in-life engagement, offers for retention, service communications for product changes and analytical reviews.


What You'll Be Doing:
  • +3 years' experience as CRM Manager, is preferred but not essential to excel in this role.
  • Comfortable working in a fast paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
  • A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.
  • Management of junior roles, implementing processes and delivering efficiencies on team output.

What You'll Bring:
  • At least 2 years' experience in a CRM Manager role
  • Comfortable working in a fast paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
  • You'll bring strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines.
  • Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market.
  • A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.

Benefits

Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.