You will help shape how Insurgent's ideas travel. That means turning complex thinking about climate, capital, systems, and behaviour into writing and communications that cut through noise without oversimplifying the truth.
Your work will include:
- Researching and pitching journalists, editors, and podcasts across business, climate, culture, and technology
- Helping write and place opinion pieces and commentary that challenge greenwashing, lazy optimism, and performative sustainability
- Supporting the development of Insurgent's public voice: sharp, human, and credible
- Using AI tools such as ChatGPT and Claude to research, draft, refine, and pressure-test ideas quickly
- Supporting LinkedIn content that speaks to founders, investors, and operators rather than chasing personal brand vanity
- Supporting Instagram content that reflects thinking, not trends
- Repurposing longer-form thinking into social formats without losing meaningTracking outreach and coverage with an eye on relevance, not volume
- Learning when to push an idea and when silence is the stronger move
This is not communications as decoration. It is communications as leverage.
Skills and experience required
We are not looking for someone who wants to "work in PR". We are looking for someone who cares about ideas, consequences, and how narratives shape behaviour.
You may be right for this role if you:
- Write with clarity, confidence, and a sense of voice
- Are comfortable questioning received wisdom rather than repeating it
- Are interested in climate, business, power, culture, or systems change
- Can think critically without becoming cynical
- Are comfortable using AI tools such as ChatGPT and Claude and curious about how they can enhance creative thinking
- Can move between long-form argument and short, precise social copy
- Are organised enough to manage outreach without being micromanaged
Formal PR experience is not required. Curiosity, judgement, and the ability to think independently are.