Direct Marketing and Acquisition Officer

Direct Marketing and Acquisition Officer

Hours: Full-time (34.5 hours per week)

Location: Hybrid (40% working from the office in Leeds)

Salary: £30,800 - £32,300

Contract: Permanent

DBS: Required

About us

At Epilepsy Action we are inclusive, ambitious, supportive, and committed to creating a world without limits for people with epilepsy.

As we achieve the goals in our 2024 - 2030 strategy we are excited to welcome a Direct Marketing and Acquisition Officer to our passionate, supportive and committed team.

We understand the importance of a work life balance, and that's why we have a number of ways to support our people to achieve this. By operating a flexible and supportive approach, we empower people to work in a way that suits them that also meets the need of the charity.

If you are interested in building a career you can be proud of in an inclusive and ambitious organisation we might have the role for you!

About the role

We re seeking a Direct Marketing and Acquisition Officer to join our high-performing fundraising team.

2025 was our best year yet for income and this role is pivotal in helping us to take the next step in growing our supporter base and future income.

This new role will be responsible for planning and delivering multi-channel campaigns to recruit regular donors, using data-led insights, audience segmentation, and performance tracking to optimise activity across digital, direct mail, telemarketing, and face-to-face channels.

The role will also focus on growing our lottery programme, converting new players into regular supporters, and developing retention strategies that maximise long-term commitment and lifetime value.

Key responsibilities:

• Deliver effective multi-channel acquisition campaigns across digital and offline channels.
• Lead and grow our lottery programme, managing promotional campaigns, partner relationships, and retention strategies.
• Develop and implement supporter retention strategies to engage both new and existing supporters.
• Work with the Digital Engagement and Communications team to create engaging content and calls to action.
• Analyse campaign performance and supporter data to optimise acquisition strategies.
• Ensure compliance with fundraising regulations, GDPR, and marketing standards.
• Build strong relationships with supporters, agencies, and partners.

At Epilepsy Action we recognise the power of collaboration and teamwork, so our team members with hybrid contracts can expect to work a minimum of 40% at our office in Leeds. On average this is 2 days a week, normally on Mondays and Thursdays, for full-time employees. The expectation to collaborate face-to-face is driven in part by your role and the activities you need to do which may vary from time to time, so you will need to work in a flexible way to help us create a world without limits for people with epilepsy

About you

We re looking for an ambitious and energetic fundraiser who is:

• Experienced in supporter acquisition, marketing, or fundraising, with proven success in direct marketing campaigns.
• Skilled in direct marketing, campaign planning, and copywriting.
• Confident in interpreting data and translating insights into action.
• Familiar with CRM systems and digital tools (e.g. email platforms, social media ads).
• Organised, detail-oriented, and able to work to tight deadlines.
• A strong communicator with excellent interpersonal skills.

Experience with Click Dimensions, Dataro, Microsoft Dynamics, and knowledge of fundraising regulations would be a bonus!

Why join us?

If you want to:

• Be part of a charity that makes a real difference to people s lives.
• Work in a supportive, ambitious, and inclusive environment and team
• Take on opportunities for professional development and growth.

This is the role for you.

Interested?

If you are interested click apply and you will be redirected our careers site to complete your application.

Closing Date: Friday 30th January at 10am

Informal Chat: Week commencing 2nd February

Interviews: Week commencing 9th February

We reserve the right to close this vacancy early if we receive a high volume of applications therefore early applications are advised.