About GlowMetrics
GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients- from large-scale e-commerce retailers to prominent non-profit organisations- to deliver transparent, measurable and effective digital campaigns.
Our team consists of Digital Analytics and Marketing experts and we are seeking a highly skilled Paid Media Specialist to join the team and lead the strategy, execution, and optimisation of performance marketing campaigns. In this role, you will go beyond standard media buying; you will leverage GlowMetrics' core expertise in analytics to ensure every campaign is built on a foundation of robust data, ensuring that budget allocation is driven by accurate attribution and granular measurement (GA4/GTM), rather than vanity metrics.
Key Responsibilities
1. Campaign Strategy & Execution
- Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, YouTube) and Paid Social (Meta, LinkedIn, TikTok).
- Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
- Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
- Develop concise, impactful ad copy tailored to specific audience segments.
- Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.
2. Data, Tracking & Measurement
- Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
- Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
- Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
3. Reporting, Visualisation and Client Communication
- Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
- Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
- Lead client performance reviews, presenting technical data clearly to non-technical audiences.
4. Testing & Innovation
- Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.
- Stay abreast of industry changes (e.g. privacy regulations, cookie deprecation, AI automation in ads) and proactively adjust client strategies to mitigate risk.
Candidate Profile Essential Qualifications:
- Experience: Minimum 3-4 years of proven experience managing paid media accounts (Agency experience preferred).
- Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads Manager, Google Analytics 4 (GA4).
- Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
- Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
Desirable Skills:
- Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
- Experience with programmatic display.
- Experience in SEO / GEO.
- Experience with image and video creation / proficiency Canva or Adobe Creative Suite
Core Competencies:
- Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
- High Attention to Detail: Meticulous approach to budget management and campaign set-up.
- Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
- Communication: Articulate, professional and capable of building trust with senior client stakeholders.
Benefits
- Competitive Salary: Based on experience.
- Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
- Flexible Working: Hybrid working policy supporting work-life balance.
- Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
- Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.