Head of OOH & E-Commerce

Location: Lanark, Scotland, Field and / or Remote working

Salary: DOE up to £80k

Join our deliciously creative team at Border Biscuits, a renowned and leading biscuit manufacturer based in the picturesque town of Lanark. With 40 years of heritage, we craft the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us numerous awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond.

As we continue to expand our market presence, we're looking for a passionate and dynamic Head of OOH & E-Commerce to join our team and help us spread the joy of our biscuits far and wide.

Are you a dynamic and strategic sales professional with a sweet spot for biscuits? Do you have a knack for identifying opportunities and crafting innovative solutions that drive profitable growth? If you're enthusiastic about creating memorable experiences with our products, you might be the perfect fit for our team.

This role will have full responsibility for driving sales, profitability, and customer relationships across multiple sub-channels including foodservice, cafés, vending, travel, contract catering, and convenience, as well as online sales channels (e.g., Amazon and other e-commerce platforms).

The Head of OOH and E-Commerce will build and execute a clear channel strategy, lead and inspire a high-performing sales team, and work cross-functionally with Marketing, Procurement, and NPD to deliver customer-focused innovation. This role requires a balance of strategic leadership and strong commercial execution.

Their key objective is to deliver profitable growth for Border Biscuits across their account base in line with Border Biscuits 5-year strategy. A key focus for this role will be to drive continued volume growth of Border Retail and Mini-pack segments.

You will drive sustained commercial success by developing and executing the OOH and e-commerce growth strategy, ensuring full alignment with company objectives. By leading, coaching, and motivating a high-performing sales team, you will consistently achieve ambitious sales and profit targets. You will establish and maintain an efficient operating cadence through regular meetings and performance reviews, ensuring team accountability and focus.

Building and deepening senior-level relationships with key customers, distributors, and platforms, you will drive joint business plans that unlock scale, innovation, and mutual success. Collaborating closely with Marketing, NPD, and Procurement, you will create tailored propositions that address the unique needs of OOH and e-commerce formats, enhancing customer engagement. You will proactively identify and capitalise on new business opportunities across OOH sub-channels and digital commerce to expand market presence.

By leading tenders and joint business plans with robust financial analysis, you will secure competitive positioning, sustainable profitability, and innovation launches. Owning full P&L responsibility for OOH and e-commerce channels, you will optimise pricing, promotions, trade terms, and contract negotiations to maximise value creation.

Analysing sales and market data, you will influence NPD, sustainability initiatives, and commercial decisions, providing actionable insights to the Board. You will deliver precise sales forecasts and lead Sales and Operations Planning (S&OP), maintaining high forecast accuracy for key SKUs and driving operational discipline.

Finally, acting as a brand ambassador, you will represent the business at trade shows, industry events, and forums, enhancing brand visibility and reputation within the OOH and e-commerce sectors.

• Experience of working in a senior sales leadership role experience in food service, FMCG or related sectors.
• Proven track record of delivering revenue growth, developing and executing large-scale strategies.
• Deep sector knowledge, with a strong understanding of OOH landscape, (foodservice, vending, travel, convenience, contract catering, etc.) market dynamics, industry trends, and customer needs.
• Experience in managing and growing multi-channel customer portfolios.
• Commercially analytical, with experience in P&L ownership and revenue management.
• Proven track record of delivering against sales and profit targets successfully.
• A strategic and analytical mindset, capable of using data insights to drive commercial decision-making.
• Strong relationship management capabilities, with the ability to engage and negotiate at the highest levels with buyers and distributors.

• A competitive salary with performance-based incentives that reward your success.
• Annual OTE discretionary sales bonus of up to 20%.
• Opportunities for professional growth and access to development programs to enhance your skills.
• A dynamic and supportive working environment with a friendly team.
• Access to free counselling and support services for personal and professional support.
• Free 24/7 GP helpline.
• Optional salary sacrifice schemes.
• Paid volunteering opportunities within Lanark.

To apply for the position of Head of OOH & E-Commerce at Border Biscuits, click apply now.

Applications accepted until the closing date of 07 November 2025. Interviews will begin immediately for this role and therefore the role may be filled before the closing date.

At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.

FMCG, Experience in Top 4 multiple retailers, SMT experience, Branded experience, impulse category experience