HEAD OF DIGITAL

ReQuire is working exclusively on behalf of a well-established, UK-wide retail business who are about to embark on an ambitious digital transformation. We are searching for a seasoned, commercially-driven Head of Digital to lead and own their entire online growth strategy. This is a critical, high-profile role at the heart of the organisation's future success.

• You will have real commercial ownership responsible for all online channels (B2C, B2B, marketplace); measuring success by traffic, conversion, AOV, retention & profitability.

• This is a rare chance to lead a full digital transformation, building and scaling ecommerce, marketplace operations, digital marketing, CRM and tech stack from the top down.

• A senior leadership role, with direct influence on executive strategy leading a multi-disciplinary digital team and shaping the future of a major retail brand's online business.

• The remuneration package is competitive and reflects the strategic importance: so of course this role warrants a six-figure salary + key benefits added on to attract the right person.

• Define and own the digital strategy aligned to aggressive growth targets and brand positioning.

• Lead, mentor and inspire a high-performing team across ecommerce, marketplace, digital marketing, content, analytics and CRM.

• Oversee the online store and marketplace, including trading performance (traffic, conversion, AOV, revenue), digital merchandising, promotions and both B2C and B2B demand.

• Take full ownership of the marketplace proposition (on a Mirakl-style or third party platform), including seller onboarding, performance management, category/assortment optimisation, and integration with the core brand and customer journey.

• Drive performance marketing and CRM, PPC, SEO, paid social, affiliates, email marketing; segmentation, personalisation, retention strategies.

• Manage the digital tech stack and analytics tools (CMS, CRM, Marketing Automation, GA4, ad platforms), ensuring scalability, performance, security and continuous improvement.

• Champion a customer first, data driven, test and learn culture, focused on conversion rate optimisation (CRO), UX, site stability, personalisation and innovation (e.g. AI, omnichannel readiness).

• Be accountable to senior leadership: delivering online sales growth, profitability, digital transformation milestones, and measurable ROI on marketing spend.

• Senior level digital/ecommerce leader with minimum 5-10 years' experience in an omnichannel retail environment.

• Strong track record of driving online sales growth and profitability in both B2C and B2B retail contexts.

• Hands on experience of marketplaces, including Amazon/marketplace operations and ideally some experience with Mirakl style platforms.

• Deep experience with CRM, CMS, analytics and digital marketing (GA4, Google Ads, Meta Ads, paid/social SEO, email marketing etc.).

• Commercially astute, data driven, strategic thinker yet very hands on, entrepreneurial, and ready to roll up sleeves.

• Outstanding leadership, people management and stakeholder skills able to motivate and grow a digital team, foster collaborative culture, and influence senior stakeholders.

• Passion for innovation and customer experience; ability to lead change and drive continuous improvement.

This is a turnkey opportunity to steer an entire digital business not just tweak parts of it. If you've ever wanted to build, innovate, scale and lead a digital function inside a national retail organisation, this could be the defining career move.

If you are an accomplished digital leader, particularly with marketplace and Amazon experience, and you are ready for a defining, high impact senior role: please contact Liam McConnell. All approaches will be handled in strict confidence.

We're excited to speak with the right candidate about this unique opportunity.