Responsibilities
- Lead the E-commerce function across trade, site design, development, merchandising, UX and CRO while building and managing a robust tech stack.
- Own full E-commerce P&L and tightly manage budgeting in-line with monthly forecasting.
- Deliver product, collection and collaboration launches timely and accurately.
- Manage a team to deliver world class basics across the website and all E-commerce functionalities.
- Spearhead and champion AI opportunities on the website and streamline workflows across the department.
- Be comfortable using Shopify Liquid and managing a development team in-house.
- Lead all customer retention strategies and best practices across CDP, E-mail, SMS, Whatsapp, push and loyalty.
- Deliver and own all E-commerce KPI's including LTV, CVR, AOV, UPT, ASP.
- Manage and grow our mobile app.
- Build out our localisation proposition across all core and emerging markets including languages and personalisation.
- Manage our affiliate marketing programme.
- Work closely with the brand & broader commercial teams to feed in data driven analytics and insights.
- Keep up to date with new technology and be across the ever-changing landscape of E-commerce.
- Manage the workload and output of the E-commerce team including CRM and hire any gaps in the team.
- Work cross-functionally across all departments as this role will work very closely with paid marketing, operations, logistics, merchandising, CX, marketing and brand partnerships.
- Constantly be looking for ways to improve the performance of the website and the customer journey.
- Manage SEO and agentic search strategy and focus on increasing Jaded London's visibility across all search engines and LLMs.
Experience
- Experience running a £50m revenue D2C website in the last 5 years, with the US being a key market.
- 5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus.
- Full working / leading edge knowledge of CRO techniques.
- Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
- Great knowledge of Shopify+ and ideally Ometria, Attentive and Global-E.
- Global experience (USA, Europe.)
Key Skills
- Natural born leader, who feels at ease managing a team.
- Must have extensive experience managing a Shopify website and ideally multiple storefronts.
- Have great understanding of retail, e-commerce and marketing businesses
- You're a 'natural retailer'; obsessed with delivering your promise to customers
- CRO methodology is at the heart of everything you do
- Have a proven track record as a commercial individual, who understands brand and customer (shopper).
- Intellectual and emotional intelligence in balanced / equal measure
- Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
- Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence
- You are independent and self-directed but able to work and lead a team of creative individuals
- Have superior analytical skills to track and manage performance
- Have excellent interpersonal skills and the ability to persuasively sell ideas
- A quick learner who can process lots of information and prioritise action
- Effectively navigate and collaborate cross-functionally
- Are an outcomes focused manager, with strong team orientation
Successful People at Jaded are:
- Passionate about our brand and products.
- Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
- Used to start-up / scale-up cultures, which are super-fast paced and unpredictable
- Own it and make stuff happen
- DO EXTRA - Champions do extra!
- Think like a customer every day
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)