ADAPRO TALENT PARTNERS LTD
Milton Keynes, Buckinghamshire
Adapro Talent Partners are delighted to be exclusively partnering a highly innovative, industry challenging business with their recruitment of an SEO & Paid Media Manager, on a permanent basis. Based at their Milton Keynes Headquarters, the SEO & Paid Media Manager will be responsible for driving discoverability, awareness, and revenue across a number of brands. This role replaces agency support and builds in-house expertise. You'll own the strategy and execution across SEO and Paid Media, working closely with branding, content, ecommerce, and creative to build powerful customer journeys that deliver both performance and long-term brand growth. Responsibilities: Integrated SEO & Paid Media Strategy Own the end-to-end strategy and execution for SEO and Paid Media (Search, Shopping, Display, Retargeting, Paid Social). Use SEO insights to inform paid targeting, and paid data to refine SEO strategy. Conduct keyword and competitor analysis across organic and paid. Plan and manage budgets to hit performance and growth targets, with a focus on non-brand acquisition. SEO Strategy & Execution Build and implement SEO strategies across product categories and customer intents. Create keyword maps for landing pages and product collections. Optimise naming, on-site copy, and messaging with an SEO-first lens. Run technical SEO audits (crawlability, indexation, Core Web Vitals, structured data, internal linking, cannibalisation, redirects, hygiene). Implement and maintain schema (Product, Review, FAQ) and monitor rich snippet performance. Support landing page optimisation and CRO tests with the e-commerce team. Paid Media Strategy & Execution Plan, launch, and optimise campaigns across Google Ads (Search, Shopping, Display) and Meta Ads. Manage targeting (demographics, interests, behaviours, search intent) and audience strategies. Write ad copy and collaborate with designers on creative. Continuously optimise via bidding strategies, A/B tests, and audience refinement. Maintain and optimise product feeds for Google Shopping and other key platforms. Set up and maintain accurate conversion tracking and attribution, driving ROAS, MER and cost-per-order goals. Content & Collaboration Partner with writers and designers to optimise product pages, landing pages, blogs, FAQs, and editorial content. Create SEO-informed content briefs (long-form content, ingredient education, lifestyle guides, etc.). Recommend seasonal and evergreen content opportunities that support both organic and paid performance. Ensure landing pages work for both organic intent and paid conversion Technical & Platform Ownership Use your Shopify experience to implement SEO fixes, improve site structure, and manage relevant apps/integrations. Own tracking setup and maintenance (GA4, GTM, Meta Pixel, etc.). Ensure feed health, tracking accuracy and landing page readiness before launches. Stay ahead of emerging AI-driven search features (e.g. GSE/SGE) and translate them into practical actions Measurement & Iteration Track and report on key KPIs across SEO and Paid Media (non-brand organic revenue, ROAS/MER, CTR/CPC, conversion rate, feed health, indexation, CWV, etc.). Use tools like Search Console, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager and Shopify analytics. Run tests, learn quickly, and iterate based on data. AI-Powered SEO & Efficiency Use LLMs (ChatGPT, Jasper, Claude, Surfer etc.) for keyword expansion, clustering, content drafts, metadata, and content briefs. Collaborate with writers/designers using AI-assisted workflows while protecting brand tone, compliance, and SEO best practice. About you 4+ years' experience in SEO and Paid Media for consumer, lifestyle, CPG or ecommerce brands. Proven track record managing Google Ads, Meta Ads, Shopping feeds and optimising budgets for performance. Strong technical SEO skills (CWV, schema, internal linking, cannibalisation, technical audits). Hands-on experience with Shopify and feed optimisation. Comfortable in tools like GSC, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager. Highly analytical, confident turning data into clear recommendations. Collaborative, comfortable working with branding, creative, and ecommerce teams. Up-to-date with digital marketing trends, search evolution, and best practices. Experience using LLMs in SEO/paid workflows is a strong plus. Happy to roll up your sleeves and support BAU tasks across the digital/e-com team when needed. Our Client is offering a Salary of £40,000 - £45,000 + Benefits This role will be 5 days onsite in a lively, fun environment.
Adapro Talent Partners are delighted to be exclusively partnering a highly innovative, industry challenging business with their recruitment of an SEO & Paid Media Manager, on a permanent basis. Based at their Milton Keynes Headquarters, the SEO & Paid Media Manager will be responsible for driving discoverability, awareness, and revenue across a number of brands. This role replaces agency support and builds in-house expertise. You'll own the strategy and execution across SEO and Paid Media, working closely with branding, content, ecommerce, and creative to build powerful customer journeys that deliver both performance and long-term brand growth. Responsibilities: Integrated SEO & Paid Media Strategy Own the end-to-end strategy and execution for SEO and Paid Media (Search, Shopping, Display, Retargeting, Paid Social). Use SEO insights to inform paid targeting, and paid data to refine SEO strategy. Conduct keyword and competitor analysis across organic and paid. Plan and manage budgets to hit performance and growth targets, with a focus on non-brand acquisition. SEO Strategy & Execution Build and implement SEO strategies across product categories and customer intents. Create keyword maps for landing pages and product collections. Optimise naming, on-site copy, and messaging with an SEO-first lens. Run technical SEO audits (crawlability, indexation, Core Web Vitals, structured data, internal linking, cannibalisation, redirects, hygiene). Implement and maintain schema (Product, Review, FAQ) and monitor rich snippet performance. Support landing page optimisation and CRO tests with the e-commerce team. Paid Media Strategy & Execution Plan, launch, and optimise campaigns across Google Ads (Search, Shopping, Display) and Meta Ads. Manage targeting (demographics, interests, behaviours, search intent) and audience strategies. Write ad copy and collaborate with designers on creative. Continuously optimise via bidding strategies, A/B tests, and audience refinement. Maintain and optimise product feeds for Google Shopping and other key platforms. Set up and maintain accurate conversion tracking and attribution, driving ROAS, MER and cost-per-order goals. Content & Collaboration Partner with writers and designers to optimise product pages, landing pages, blogs, FAQs, and editorial content. Create SEO-informed content briefs (long-form content, ingredient education, lifestyle guides, etc.). Recommend seasonal and evergreen content opportunities that support both organic and paid performance. Ensure landing pages work for both organic intent and paid conversion Technical & Platform Ownership Use your Shopify experience to implement SEO fixes, improve site structure, and manage relevant apps/integrations. Own tracking setup and maintenance (GA4, GTM, Meta Pixel, etc.). Ensure feed health, tracking accuracy and landing page readiness before launches. Stay ahead of emerging AI-driven search features (e.g. GSE/SGE) and translate them into practical actions Measurement & Iteration Track and report on key KPIs across SEO and Paid Media (non-brand organic revenue, ROAS/MER, CTR/CPC, conversion rate, feed health, indexation, CWV, etc.). Use tools like Search Console, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager and Shopify analytics. Run tests, learn quickly, and iterate based on data. AI-Powered SEO & Efficiency Use LLMs (ChatGPT, Jasper, Claude, Surfer etc.) for keyword expansion, clustering, content drafts, metadata, and content briefs. Collaborate with writers/designers using AI-assisted workflows while protecting brand tone, compliance, and SEO best practice. About you 4+ years' experience in SEO and Paid Media for consumer, lifestyle, CPG or ecommerce brands. Proven track record managing Google Ads, Meta Ads, Shopping feeds and optimising budgets for performance. Strong technical SEO skills (CWV, schema, internal linking, cannibalisation, technical audits). Hands-on experience with Shopify and feed optimisation. Comfortable in tools like GSC, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager. Highly analytical, confident turning data into clear recommendations. Collaborative, comfortable working with branding, creative, and ecommerce teams. Up-to-date with digital marketing trends, search evolution, and best practices. Experience using LLMs in SEO/paid workflows is a strong plus. Happy to roll up your sleeves and support BAU tasks across the digital/e-com team when needed. Our Client is offering a Salary of £40,000 - £45,000 + Benefits This role will be 5 days onsite in a lively, fun environment.
Philharmonia Orchestra
The Philharmonia Orchestra is seeking a talented and driven Trusts and Foundations Co-ordinator to help the Development team deliver growing, sustainable fundraised income. Working closely with an experienced senior grant-writer, the Trusts and Foundations Co-ordinator will steward existing funders and develop funding applications for: Our programme of 150 concerts a year, including landmark multi-disciplinary concert series; Our award-winning Learning & Engagement projects that engage over 15,000 people annually; Our talent development programme through which we help improve representation in the talent pipeline; Our sector-leading visionary digital and immersive technology programme including our multi-award winning and globally recognised Virtual Orchestra (VR) immersive experiences. This role will suit someone ready to move on from an entry-level position within a Development team, keen to work in a fast-paced environment, and enthusiastic about taking on their own set of fundraising targets and application deliverables. It is an opportunity for an enthusiastic fundraiser to work within an experienced, inspiring team, to work closely with and learn from one of the most experienced trusts and foundations fundraisers in our sector, and to play a transformative role in a thriving orchestra that on the occasion of its 80th anniversary is already looking ahead to Philharmonia at 100. Key Responsibilities and Tasks The primary responsibilities of the Trusts and Foundations Co-ordinator are fundraising from and stewarding Trusts and Foundations, achieved by undertaking the following tasks: 1. Delivering the Trusts and Foundations fundraising strategy, with a particular focus on: Identification and cultivation: Producing lists of prospects to share with the Development Board, via the Director of Development. Identifying opportunities for cultivation at projects, events and concerts. Application development: Responsibility for developing small to mid-range Trust, Foundation and statutory applications up to £25,000 including copy development, application budget creation (using signed-off source budgets), and sign-offs from project manager and line manager. Maintaining a strong momentum of application submissions, aiming to fundraise a year ahead of project delivery where possible. Collaborating with Development colleagues to agree stewarding responsibilities, review prospects, report on Trust & Foundation income vs. targets and identify prospects whose giving objectives align with the Philharmonia s work. Working closely with colleagues in the Learning & Engagement, Concerts and Marketing departments to build strong, collaborative working relationships in order to source project information to support the development of funding bids. Stewarding Ensuring timely report development and submission, to maximise re-application rates. Ownership of accurate and comprehensive Trust, Foundation and Statutory accreditation in all collateral and online. Proactive and consistent conduit between prospects and the Philharmonia, managing invitations to supported projects and ensuring consistent, warm and professional relationship management. 2 Ensuring efficient administration of Trusts and Foundations fundraising, including: Managing all Trusts and Foundations pledges and grants on our CRM Tessitura, and ensuring data capture and processing is in line with GDPR and other privacy laws. Population and updating of Trusts and Foundations submissions, stewarding and reporting tracker. Accurate records of all correspondence held in SharePoint. Other tasks include Representing the Philharmonia externally when required. Undertaking any other duties reasonably required by the Philharmonia. Skills Essential: A passion for the arts and belief in their ability to have a positive transformative effect on people s lives. An enthusiasm for fundraising. A strong work ethic. Excellent writing skills with the ability to form a persuasive case. Experience in writing fundraising communications. Experience of working within a team in a collaborative and supportive manner. Exceptional interpersonal and communication skills (verbal and written), with an ability to adapt style for different audiences and members of the orchestra s circle of supporters and senior volunteers. Commitment to the mission, vision and values of the Philharmonia. Understanding of fundraising and data protection regulation (including GDPR and the Fundraising Regulator). Credible experience using a CRM system to record and report on moves management. High-level of IT literacy, including the Microsoft 365 suite. Desirable: Knowledge of the Philharmonia and its work. Proficiency in fundraising databases.
The Philharmonia Orchestra is seeking a talented and driven Trusts and Foundations Co-ordinator to help the Development team deliver growing, sustainable fundraised income. Working closely with an experienced senior grant-writer, the Trusts and Foundations Co-ordinator will steward existing funders and develop funding applications for: Our programme of 150 concerts a year, including landmark multi-disciplinary concert series; Our award-winning Learning & Engagement projects that engage over 15,000 people annually; Our talent development programme through which we help improve representation in the talent pipeline; Our sector-leading visionary digital and immersive technology programme including our multi-award winning and globally recognised Virtual Orchestra (VR) immersive experiences. This role will suit someone ready to move on from an entry-level position within a Development team, keen to work in a fast-paced environment, and enthusiastic about taking on their own set of fundraising targets and application deliverables. It is an opportunity for an enthusiastic fundraiser to work within an experienced, inspiring team, to work closely with and learn from one of the most experienced trusts and foundations fundraisers in our sector, and to play a transformative role in a thriving orchestra that on the occasion of its 80th anniversary is already looking ahead to Philharmonia at 100. Key Responsibilities and Tasks The primary responsibilities of the Trusts and Foundations Co-ordinator are fundraising from and stewarding Trusts and Foundations, achieved by undertaking the following tasks: 1. Delivering the Trusts and Foundations fundraising strategy, with a particular focus on: Identification and cultivation: Producing lists of prospects to share with the Development Board, via the Director of Development. Identifying opportunities for cultivation at projects, events and concerts. Application development: Responsibility for developing small to mid-range Trust, Foundation and statutory applications up to £25,000 including copy development, application budget creation (using signed-off source budgets), and sign-offs from project manager and line manager. Maintaining a strong momentum of application submissions, aiming to fundraise a year ahead of project delivery where possible. Collaborating with Development colleagues to agree stewarding responsibilities, review prospects, report on Trust & Foundation income vs. targets and identify prospects whose giving objectives align with the Philharmonia s work. Working closely with colleagues in the Learning & Engagement, Concerts and Marketing departments to build strong, collaborative working relationships in order to source project information to support the development of funding bids. Stewarding Ensuring timely report development and submission, to maximise re-application rates. Ownership of accurate and comprehensive Trust, Foundation and Statutory accreditation in all collateral and online. Proactive and consistent conduit between prospects and the Philharmonia, managing invitations to supported projects and ensuring consistent, warm and professional relationship management. 2 Ensuring efficient administration of Trusts and Foundations fundraising, including: Managing all Trusts and Foundations pledges and grants on our CRM Tessitura, and ensuring data capture and processing is in line with GDPR and other privacy laws. Population and updating of Trusts and Foundations submissions, stewarding and reporting tracker. Accurate records of all correspondence held in SharePoint. Other tasks include Representing the Philharmonia externally when required. Undertaking any other duties reasonably required by the Philharmonia. Skills Essential: A passion for the arts and belief in their ability to have a positive transformative effect on people s lives. An enthusiasm for fundraising. A strong work ethic. Excellent writing skills with the ability to form a persuasive case. Experience in writing fundraising communications. Experience of working within a team in a collaborative and supportive manner. Exceptional interpersonal and communication skills (verbal and written), with an ability to adapt style for different audiences and members of the orchestra s circle of supporters and senior volunteers. Commitment to the mission, vision and values of the Philharmonia. Understanding of fundraising and data protection regulation (including GDPR and the Fundraising Regulator). Credible experience using a CRM system to record and report on moves management. High-level of IT literacy, including the Microsoft 365 suite. Desirable: Knowledge of the Philharmonia and its work. Proficiency in fundraising databases.
Charity People
Liverpool, Lancashire
Are you an exceptional senior Bid Writer with a proven track record in generating income through high-quality complex bids? Career Connect are looking for a Head of Bid Writing to join their team. Liverpool (Hybrid - ideally 2 days in the city centre office) £49,225 £51,998 per annum Full-time (35 hours per week) 0.8 considered Brilliant benefits: 25 days annual leave plus your birthday off, Perkbox Platinum (discounts, rewards, eye care vouchers) Employee Assistance Programme, cycle to work scheme, e-car scheme and travel loans as well as ongoing learning and development. Career Connect are passionate about supporting your growth. About the organisation At Career Connect, everything starts with potential. They exist to bridge the gap between education and employment, supporting young people and adults to move forward with confidence. Whether in schools, communities or prisons, their work opens doors - helping people build skills, find opportunities and shape brighter futures. The opportunity Are you an experienced bid writer ready to take the lead on high-value, complex tenders that genuinely change lives? Career Connect are looking for a Head of Bid Writing to drive their income growth and help extend their reach across the UK. This is a pivotal role where your work will directly support more people into education, training and employment. You'll lead on large-scale bids and tenders, working across multiple stakeholders and partnerships. You'll also shape and deliver a bid writing strategy that aligns with the charity's ambitious growth plans. What you'll be doing Leading the development of high-quality, competitive bids and tenders Managing complex submissions involving supply chains and multiple stakeholders Developing and implementing a clear, strategic bid writing approach Identifying and researching funding opportunities across public, private and third-sector sources Building strong relationships with funders, partners and internal teams Ensuring all submissions are compelling, compliant and delivered on time About you You'll be a confident and experienced bid professional who thrives on creating impactful, winning submissions. You'll bring: A strong track record of securing significant funding (six-figure bids) Experience working across a range of funding streams (e.g. government, local authorities, trusts, corporates) Exceptional attention to detail and the ability to craft clear, persuasive narratives Most importantly, you'll be motivated by purpose, committed to helping people overcome barriers and achieve their potential. Please send a copy of your profile or CV to Ellen Drummond at Charity People as a first step. Closing date: 9am on Wednesday the 25th March Interview: Thursday 16th April in Liverpool Charity People actively promotes equality, diversity, and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
Are you an exceptional senior Bid Writer with a proven track record in generating income through high-quality complex bids? Career Connect are looking for a Head of Bid Writing to join their team. Liverpool (Hybrid - ideally 2 days in the city centre office) £49,225 £51,998 per annum Full-time (35 hours per week) 0.8 considered Brilliant benefits: 25 days annual leave plus your birthday off, Perkbox Platinum (discounts, rewards, eye care vouchers) Employee Assistance Programme, cycle to work scheme, e-car scheme and travel loans as well as ongoing learning and development. Career Connect are passionate about supporting your growth. About the organisation At Career Connect, everything starts with potential. They exist to bridge the gap between education and employment, supporting young people and adults to move forward with confidence. Whether in schools, communities or prisons, their work opens doors - helping people build skills, find opportunities and shape brighter futures. The opportunity Are you an experienced bid writer ready to take the lead on high-value, complex tenders that genuinely change lives? Career Connect are looking for a Head of Bid Writing to drive their income growth and help extend their reach across the UK. This is a pivotal role where your work will directly support more people into education, training and employment. You'll lead on large-scale bids and tenders, working across multiple stakeholders and partnerships. You'll also shape and deliver a bid writing strategy that aligns with the charity's ambitious growth plans. What you'll be doing Leading the development of high-quality, competitive bids and tenders Managing complex submissions involving supply chains and multiple stakeholders Developing and implementing a clear, strategic bid writing approach Identifying and researching funding opportunities across public, private and third-sector sources Building strong relationships with funders, partners and internal teams Ensuring all submissions are compelling, compliant and delivered on time About you You'll be a confident and experienced bid professional who thrives on creating impactful, winning submissions. You'll bring: A strong track record of securing significant funding (six-figure bids) Experience working across a range of funding streams (e.g. government, local authorities, trusts, corporates) Exceptional attention to detail and the ability to craft clear, persuasive narratives Most importantly, you'll be motivated by purpose, committed to helping people overcome barriers and achieve their potential. Please send a copy of your profile or CV to Ellen Drummond at Charity People as a first step. Closing date: 9am on Wednesday the 25th March Interview: Thursday 16th April in Liverpool Charity People actively promotes equality, diversity, and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
Charity People
City, Liverpool
Are you an exceptional senior Bid Writer with a proven track record in generating income through high-quality complex bids? This organisation is looking for a Head of Bid Writing to join their team. Liverpool (Hybrid - ideally 2 days in the city centre office) £49,225 - £51,998 per annum Full-time (35 hours per week) 0.8 considered Brilliant benefits: 25 days annual leave plus your birthday off, Perkbox Platinum (discounts, rewards, eye care vouchers) Employee Assistance Programme, cycle to work scheme, e-car scheme and travel loans as well as ongoing learning and development. They are passionate about supporting your growth. About the organisation At this organisation, everything starts with potential. They exist to bridge the gap between education and employment, supporting young people and adults to move forward with confidence. Whether in schools, communities or prisons, their work opens doors - helping people build skills, find opportunities and shape brighter futures. The opportunity Are you an experienced bid writer ready to take the lead on high-value, complex tenders that genuinely change lives? They are looking for a Head of Bid Writing to drive their income growth and help extend their reach across the UK. This is a pivotal role where your work will directly support more people into education, training and employment. You'll lead on large-scale bids and tenders, working across multiple stakeholders and partnerships. You'll also shape and deliver a bid writing strategy that aligns with the charity's ambitious growth plans. What you'll be doing Leading the development of high-quality, competitive bids and tenders Managing complex submissions involving supply chains and multiple stakeholders Developing and implementing a clear, strategic bid writing approach Identifying and researching funding opportunities across public, private and third-sector sources Building strong relationships with funders, partners and internal teams Ensuring all submissions are compelling, compliant and delivered on time About you You'll be a confident and experienced bid professional who thrives on creating impactful, winning submissions. You'll bring: A strong track record of securing significant funding (six-figure bids) Experience working across a range of funding streams (e.g. government, local authorities, trusts, corporates) Exceptional attention to detail and the ability to craft clear, persuasive narratives Most importantly, you'll be motivated by purpose, committed to helping people overcome barriers and achieve their potential. Please send a copy of your profile or CV to Ellen Drummond at Charity People as a first step. Closing date: 9am on Wednesday the 25th March Interview: Thursday 16th April in Liverpool Charity People actively promotes equality, diversity, and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
Are you an exceptional senior Bid Writer with a proven track record in generating income through high-quality complex bids? This organisation is looking for a Head of Bid Writing to join their team. Liverpool (Hybrid - ideally 2 days in the city centre office) £49,225 - £51,998 per annum Full-time (35 hours per week) 0.8 considered Brilliant benefits: 25 days annual leave plus your birthday off, Perkbox Platinum (discounts, rewards, eye care vouchers) Employee Assistance Programme, cycle to work scheme, e-car scheme and travel loans as well as ongoing learning and development. They are passionate about supporting your growth. About the organisation At this organisation, everything starts with potential. They exist to bridge the gap between education and employment, supporting young people and adults to move forward with confidence. Whether in schools, communities or prisons, their work opens doors - helping people build skills, find opportunities and shape brighter futures. The opportunity Are you an experienced bid writer ready to take the lead on high-value, complex tenders that genuinely change lives? They are looking for a Head of Bid Writing to drive their income growth and help extend their reach across the UK. This is a pivotal role where your work will directly support more people into education, training and employment. You'll lead on large-scale bids and tenders, working across multiple stakeholders and partnerships. You'll also shape and deliver a bid writing strategy that aligns with the charity's ambitious growth plans. What you'll be doing Leading the development of high-quality, competitive bids and tenders Managing complex submissions involving supply chains and multiple stakeholders Developing and implementing a clear, strategic bid writing approach Identifying and researching funding opportunities across public, private and third-sector sources Building strong relationships with funders, partners and internal teams Ensuring all submissions are compelling, compliant and delivered on time About you You'll be a confident and experienced bid professional who thrives on creating impactful, winning submissions. You'll bring: A strong track record of securing significant funding (six-figure bids) Experience working across a range of funding streams (e.g. government, local authorities, trusts, corporates) Exceptional attention to detail and the ability to craft clear, persuasive narratives Most importantly, you'll be motivated by purpose, committed to helping people overcome barriers and achieve their potential. Please send a copy of your profile or CV to Ellen Drummond at Charity People as a first step. Closing date: 9am on Wednesday the 25th March Interview: Thursday 16th April in Liverpool Charity People actively promotes equality, diversity, and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.