Demand Generation Manager

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Location: Lincoln, UK (must live within 25 miles from the office)

At ECI we build software that supports companies in manufacturing and construction. These organizations make real products and real impact every single day. Our ERP solutions give them control over their processes, insight into their performance and the ability to grow with confidence. Clear information and smart workflows that help instead of complicating. That is what we stand for.

We work for companies that invest in craftsmanship and innovation. They deserve technology that makes their work smarter and future proof. Our software does exactly that by helping them plan, produce and deliver efficiently and sustainably.

Within ECI you will find a mix of experienced professionals and new talent with fresh ideas and ambition. Knowledge sharing, development and teamwork are part of our everyday culture. We are open, supportive and focused on achieving success together.

It is no coincidence that we have received the Great Place to Work award five years in a row. It reflects how we invest in people, provide opportunities and create an environment where everyone can feel valued and can grow.

We're looking for a Demand Generation Manager who enjoys creating momentum, building data-informed marketing campaigns and turning strategy into measurable pipeline growth. This is a new role in our UK office and a great opportunity for someone who wants ownership and visible impact. You'll be based in our Lincoln office where around 60 colleagues support both the UK and global teams. You will work closely with a small and ambitious Sales and Marketing team of 4 direct colleagues and collaborate with teams across Europe and the US. If you enjoy improving processes, testing new approaches and helping shape a mature demand model, this role will suit you well.

You will take responsibility for demand generation programs across both new business and existing customers. Your work includes:

• Building yearly demand and campaign plans
• Aligning messaging and channels with Sales, Product Marketing and BDR teams
• Planning and prioritizing activities using Asana and sprint methodology

You translate strategy into delivery which means:

• Running campaigns across multiple channels together with internal teams and external agencies
• Measuring performance and refining based on insights
• Ensuring alignment with key stakeholders throughout delivery

Lead nurturing and account-based marketing is also part of this role:

• Developing nurture flows across the full funnel
• Monitoring conversion and adjusting content and touchpoints
• Supporting forecasting and reporting accuracy

You bring experience and confidence in running demand programs within a B2B environment. You communicate clearly, enjoy collaboration and are comfortable taking ownership.

• A BA degree in Marketing, Business or a related field
• At least five years of relevant B2B marketing experience
• Experience working with demand models, lead qualification and pipeline forecasting
• A solid understanding of multi-channel and digital marketing
• Confidence working with data, performance measurement and reporting
• Strong written and verbal communication skills in English
• A curious mindset with interest in modern practices including AI

It's helpful if you have experience with Salesforce or another CRM campaign environment and if you have worked in SaaS or software-driven businesses.

• Salary between £52K and £57.3K per year plus bonus
• Clear growth opportunities as our European organization scales
• Hybrid working possibilities
• Competitive benefits including pension
• A workplace with around 60 colleagues and an engaged Sales and Marketing team
• The chance to shape our UK demand strategy and contribute to growth across Europe

If this role sounds like the right next step for you, I'd be happy to tell you more.