Get Licensed is a fast-growing training and education business generating £11M+ annually. We help individuals get licensed and qualified through professional training courses, e-learning products, and career support. Our customers discover us through paid ads, SEO, and content, then progress through online booking, in-class experiences, and post-course products.
We're looking for a commercially-minded leader to own revenue generation across the entire customer lifecycle. Today, different teams manage different pieces acquisition, conversion, in-class upsells, post-course products, and B2B sales. We want one person to connect the dots, find the gaps, and drive an additional £2M+ in revenue. This is a strategic and hands on role. You'll set the direction, but you'll also get into the data, run experiments, and execute. If you've scaled revenue at a growing business and want to do it again with real ownership, this is for you.
What you will be doing:
- Full-funnel revenue strategy - from first click to lifetime value
- Traffic & acquisition - work with paid agency and in-house content/SEO teams to drive qualified traffic
- Conversion rate optimisation - website, booking flow, checkout experience
- In-class upsells - optimise what we offer during training courses
- Post-course monetisation - e-learning, add-ons, certifications
- Product expansion - identify and launch new training courses
- B2B/employer channel - grow revenue from companies training their staff
- Pricing - analyse elasticity, optimise pricing across courses and products
- Team leadership - inherit and develop existing revenue related teams
What We're Looking For Must Have
- 7-12 years' experience in growth, commercial, or revenue leadership roles
- Track record of scaling revenue (ideally from £5M to £15M+)
- Experience in e-commerce, online education, training, or B2C services
- Strong analytics skills - comfortable in GA, Mixpanel, Hotjar, or similar
- Hands on CRO experience - you've run experiments, not just managed teams that do
- Commercial instinct - you understand pricing, margins, and customer economics
- Entrepreneurial mindset - you see opportunities and move fast to capture them
Nice to Have
- Experience with training, education, or certification businesses
- B2B sales experience (selling to employers/HR teams)
- Background in consulting or PE backed businesses
What we offer:
- Competitive base salary with additional benefits, including private medical insurance, and paid holiday.
- Unlimited opportunities for career growth and professional development
- Hybrid working + London office + flexibility
- Direct report to CEO with full ownership of revenue
- Opportunity to shape a growing £11M+ business
Expected Behaviours:
We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.
There are certain behaviors we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviors as part of each team member's monthly performance review:
- Agility: We move fast, adapt quickly, and continuously improve.
- Curiosity: We never stop learning and seeking better ways to do things.
- Excellence: We set new standards and strive to exceed expectations.
- Love: We care deeply for the work we do, for each other, and for our customers.