Role Overview
As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth.
Key Responsibilities
- Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.
- Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.
- Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising.
- Create and manage lead nurture email workflows to move prospects through the funnel.
- Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.
- Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.
- Act as a representative within relevant agencies, industry groups, and associations.
- Track, analyse, and report on campaign performance to measure impact and effectiveness.
About You
- Experienced in leading customer acquisition initiatives.
- Skilled in planning and delivering end to end marketing campaigns.
- Demonstrated ability to drive ROI through optimisation of large scale marketing efforts.
- Strong project manager with the ability to manage multiple priorities simultaneously.
- Excellent communicator in both written and verbal formats, able to collaborate in person or remotely.
- 5+ years in a marketing role - SaaS experience is a plus.
- Degree in marketing, business, or related discipline, or equivalent experience.