Media Writing
- Solid drafts of press releases, announcements, fact sheets, blog posts & bylines for clients.
- Strong copy editing and proofreading skills.
- Refined writing skills with understanding of target audience.
- Gather journalist feedback and report to Account Managers/Account Directors following sell ins.
- Event management.
- Maintains relationships with key media contacts.
- Understanding of media landscape.
- Pitches stories and finds creative angles.
- Positive relationship with client.
- Articulates recommendations to the client.
Digital Skills
- Basic understanding of HubSpot.
- Understanding of Google Analytics.
- Basic understanding of how social can complement communications work.
- Ability to write Google ad campaigns.
Administrative / Agency Operations
- With Account Director ensures activity plans, agendas and reports are completed & delivered to client.
- Aware of client's objectives.
- Time management on multiple accounts, using
Client Services
- Understands clients, their market and competitors.
- Provides recommendations for executing various campaign components.
- Prepares ahead of meetings.
Account Management & Strategic Thinking
- Builds Account Management skills.
- Flags problems on accounts and offers early solutions.
Business Development
- Contributes to new business pitches.
- Knowledge of full services in company.
- Starts to build solid presentation skills.
- Starts to develop contacts & networks to identify prospects.
- Efficient research in support of new business presentations.
- Demonstrates ability to spot project or cross sell opportunities on accounts.
People Management
- Oversees, coaches and supports junior team members.
- Builds profile with management team.