Overview
PURPOSE & IMPACT:
Category Development is a key discipline in Nomad Foods, and is identified on the Flywheel as a key lever of growth plans. The Category Development focus of this role in the Commercial Centre of Expertise is to actively enable our markets to deliver better plans to their retailers.
eCommerce is a key channel of Nomad Foods growth, which has been consistent over the past few years, representing almost 10% of the Nomad Foods business and is a key strategic pillar of the Nomad Foods growth ambition. The eCommerce focus of this role in the Commercial Centre of Expertise is to focus on driving and developing our eCommerce strategy now and for the future (1-3-5 years), and to facilitate best practice activities in our markets.
Responsibilities
Rollout of the new Nomad Foods Category Vision
- Directly support markets to localise the new Category Vision so they can take to their customers, via toolkits and where appropriate, hands on support
- Establish the right roll-out plan to the eCommerce community, so we can unlock opportunities in this channel specifically
Own and Champion the Nomad Foods eCommerce strategy with a 3 horizon, consisting of but not exclusive to:
- Full Basket Optimisation - ensure Nomad Foods online presence is viewed as 'best-in-class to Win with Retailers and Win with Shoppers
- Emerging Channels - assess and make recommendations for Nomad Foods presence in eCommerce sub-channels (with a focus on qCom & Wholesale), where commercially viable and appropriate for MUs
- Staying Ahead of the curve - understand how Nomad Foods can make commercial gains through innovation and new technologies
- Be able to articulate the strategy for Strat Plan and Annual Plan, and to continually refresh and evolve it so that it continues to deliver profitable share growth
Facilitate Market Communities
- Run the Nomad Foods eCommerce Community, ensuring connectivity between markets and central functions and the effective sharing of best practise.
- Understand category and Nomad Foods performance at a market level through regular dialogue with key markets
- Champion best practice , innovative approaches and winning ways of working though the Category Development Community
Drive Capability through eCommerce and Category Development
- Raise the bar for eCommerce capability in Nomad Foods, including running the eCommerce learning programme
- Own eCommerce Flywheel materials
- Provide Capability and Training materials for the Category Development Community
- Work with marketing colleagues to ensure greater insights into the activation of Retail Media Online, and the role it can play in strong ROI
- Conduct studies to increase our knowledge of merchandising effectiveness, in-store and online and deploy learnings to markets
Deliver Omnichannel Test and Learn activities
- Define how eCommerce and Omnichannel can drive activation of Category Vision and Path to Purchase.
- Own a pipeline of innovation Test and Learn activities, in-store and on-line, supporting markets to activate and sharing learnings
- Work with the Category Development and Shopper Execution Manager to build great learnings on Omni-Channel activations and ensure best in class ROI approaches are understood and deployed to markets
Ensure budget is planned and spent appropriately, as per agreed AP
- Negotiate the best package for Nomad Foods' eCommerce service providers; including but not exclusive to Data Impact, Brand Nudge and others
- Ensure appropriate budget is allocated to test and learn activities and capability programmes
Qualifications
- 5-7years FMCG experience
- Experience of working in market, directly with retailers and in Central roles
- Experience of Category Development; ideally strategic and retailer facing roles
- Experience of eCommerce; ideally strategic and retailer facing roles