Head of Product

ASD Lighting is seeking a Head of Product to lead our product management function. This senior role will define product strategy, drive new product development, and manage the lifecycle of our lighting portfolio.

You will lead the Head of Product management function for ASD's lighting portfolio across the UK market (and potentially export). You'll define strategy, drive new product development and oversee lifecycle management of existing products (luminaires, drivers, controls, etc.). You'll work cross-functionally (design, engineering, manufacturing, supply chain, sales, marketing) to ensure products are technically excellent, commercially viable, and aligned with market demands, regulatory requirements and the company's growth ambitions. This role bridges the gap between engineering, design, marketing, and sales to ensure lighting products meet customer needs, regulatory requirements, and company profitability goals.

• Develop and own the lighting product roadmap for new and existing ranges: define opportunities, write product briefs, plan launches, phase out end-of-life products.
• Carry out market research, competitor benchmarking, customer insight (contractors, specifiers, wholesalers, end-users) to shape product positioning, features, pricing and launch strategy.
• Collaborate with engineering/design/manufacturing/technical teams to translate briefs into product specifications and oversee the development process-from concept through to production, packaging and launch.
• Coordinate with manufacturing - ensuring in-house production capabilities (injection moulding, SMT, powder-coating) and assembly lines are considered in design/manufacture decisions.
• Work with sales, specification teams, marketing and technical support to ensure successful launches: develop datasheets, installation/instruction guides, training materials for contractor/wholesaler networks, ensure product benefits are clearly communicated.
• Monitor post-launch performance: sales, margin, inventory (with supply chain), warranty/guarantee performance, customer feedback, recommend improvements or phase-outs.
• Stay current with lighting technologies (LED, smart/connected lighting, controls, IoT), UK/EU standards & regulation (e.g., ENEC, IP/IK ratings, energy efficiency), and application sectors (commercial, industrial, street & infrastructure), and align with sustainability goals.
• Support go-to-market strategy: timing of launches, channel readiness, marketing collateral, training of field/sales staff, feedback loops.

• Proven product management experience within lighting, luminaire manufacturing, electrical/lighting controls.
• Technical understanding of lighting systems: luminaires, drivers, LED engines, controls, optical distributions, installation/maintenance considerations.
• Commercial acumen: comfortable analysing market data, constructing pricing strategy, evaluating profitability, managing product lifecycle.
• Project management skills: able to manage multiple products/projects in parallel, meet deadlines, coordinate multiple stakeholders.
• Excellent communication, presentation and interpersonal
• Experience with smart/connected lighting or lighting controls (wireless, DALI, BMS integration) would be a strong plus, given ASD's commitment to smart lighting solutions.
• Knowledge of UK/EU lighting standards and certification processes, ENEC, IP/IK rating, TM65/66.
• Familiarity with manufacturing processes (injection moulding, SMT, powder-coating) would help given ASD's in-house facility.
• Experience working with supply chains or OEMs

• Bachelor's degree in Engineering, Product Design, Lighting Technology, Business Management or related field (preferred).
• Typically 5 years plus product management/NPD experience in lighting/manufacturing.
• Previous experience in a UK lighting manufacturing environment is a significant advantage.

• Board of Directors
• Manufacturing & Supply Chain Teams
• Industry bodies/standards organisations as required