Demand Generation, Marketing Manager

Location: London, United Kingdom
Date Posted: Dec 11, 2025
Employment Type: Full Time
Company: Evaluate
Job ID: R-1630

Norstella is a premier and critical global life sciences data and AI solutions provider dedicated to improving patient access to life saving therapies. Norstella supports pharmaceutical and biotech companies across the full drug development lifecycle - from pipeline to patient. Our mission is simple: to help our clients bring therapies to market faster and more efficiently, ultimately impacting patient lives.

Norstella unites market leading brands - Citeline, Evaluate, MMIT, Panalgo, Skipta and The Dedham Group - and delivers must have answers and insights, leveraging AI, for critical strategic, clinical, and commercial decision making. We help our clients:

• Accelerate the drug development cycle
• Assess competition and bring the right drugs to market
• Make data driven commercial and financial decisions
• Match and recruit patients for clinical trials
• Identify and address barriers to therapies

Norstella serves most pharmaceutical and biotech companies around the world, along with regulators like the FDA, and payers. By providing critical proprietary data supporting AI driven workflows, Norstella helps clients make decisions faster and with greater confidence. Norstella's investments in AI are transforming how data is consumed and decisions are made, disrupting inefficient legacy workflows and helping the industry become more efficient, innovative, and responsive to patient needs.

The primary responsibility for this role is to create and implement marketing strategies and tactical plans for our core solutions. You will own demand and lead generation activities, collaborating closely with commercial teams to drive high quality lead flow, using an omni channel marketing approach.
This is a hands on role where you will manage the entire process of creating and executing campaigns. You will align on commercial strategies and business objectives to develop targeted campaigns and content marketing plans, while also delivering performance reports focused on key KPIs.

• Partner with the key stakeholders-including commercial teams, product management and enablement teams-to translate GTM strategies into targeted campaigns and programs centred around our solution and product goals.
• Generate new, marketing qualified leads that meet both MQL quantity and quality standards, leveraging the full marketing mix.
• Identify and define the most commercially attractive target markets and customer segments, developing marketing programs that address their specific needs.
• Collaborate with thought leadership, digital, and campaign managers to develop both always on and tactical campaign solutions.
• Work with the content and event marketing teams to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.
• Develop campaign briefs that highlight our unique value propositions to support driving key product strategies and roadmaps and work with the campaign delivery teams to oversee the subsequent delivery of the campaigns.
• Work with the digital team to coordinate and track SEO, SEM, and social media campaigns and develop content and campaigns based on keyword research.
• Stay abreast of industry relevant information to gain a deep understanding of prospects, customers, and competitors and how that might impact marketing messaging.
• Develop and oversee marketing budgets for all campaign activities.
• Monitor and analyse campaign performance to optimize effectiveness and achieve business objectives.
• Ad hoc duties as assigned.

• Proven track record of implementing marketing strategies that drive customer and competitor insights and leverage the full promotional mix.
• Excellent written and verbal communication skills with strong copywriting ability to create compelling marketing content.
• Previous experience working in finance or biopharma sectors is ideal but not essential.
• Strong project management skills combined with creativity and analytical thinking.
• Strategic understanding of marketing automation platforms, lead scoring, and segmentation.
• Deep customer focus - able to segment markets and buyer types to develop tailored solution messaging.
• Experience managing campaign budgets, tracking ROI, and applying insights to improve performance.
• Data driven mindset with analytical expertise to interpret complex data and guide marketing tactics.
• Results oriented approach, with the drive to meet strategic goals and overcome challenges.
• Excellent collaboration, presentation, and public speaking skills.

• 01: Bold, Passionate, and Mission First
• 02: Integrity, Truth, and Reality
• 03: Kindness, Empathy, and Grace
• 04: Resilience, Mettle, and Perseverance
• 05: Humility, Gratitude, and Learning

• 25 days annual leave, 4 days for volunteering and a personal day
• 5% pension match
• Group Life Assurance (100% employer funded)
• Group Income Protection (100% employer funded)
• Other voluntary benefits such as: Dental, Cash Plan, PMI Excess Cover, Health Screening & Critical Illness

Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you.

All legitimate roles with Norstella will be posted on Norstella's job board which is located at . If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third party and candidates should proceed with extreme caution if a third party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: emailprotected .