Retail Marketing Manager

At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today, we're a modern lifestyle brand with over 80 shops across the UK, Ireland and North America, 400+ wholesale stockists, and a growing global presence. We may have grown, but we've always stayed true to our roots with Cornwall's artistic influence and maritime heritage woven into every garment.

As a certified B Corp and winner of Drapers "Best Place to Work" in 2024, we're proud to balance our culture with long term growth. It's an exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.

As our Retail Marketing Manager, you'll play a key role in driving the success of both our new and existing Seasalt shops. You'll deliver this through footfall-driving marketing activations, delivering best in class in store messaging that reflects our brand values and supports seasonal campaigns, and arranging in-store customer events that inspire brand love and loyalty.

Please note that this is a full-time, permanent role that could either be based in Cornwall or remotely across the UK with occasional travel to our Head Office.

You'll help us by:

• Defining and leading our Retail Marketing Strategy, setting out how we will drive footfall into our shops, help deliver Retail sales targets, acquire new customers and inspire existing customers to shop more with Seasalt.
• Ensuring the Retail Marketing Strategy encompasses an omnichannel marketing approach, working closely with organic social, digital marketing and website teams to increase visibility of our shops across digital channels.
• Devising a test and learn programme across marketing support packages to explore and demonstrate return on investment case studies to inform future investment and marketing plans.
• Planning and delivering marketing support for new store openings in the UK and overseas, investigating local marketing opportunities in store catchment areas and designing effective marketing plans spanning digital marketing, PR, influencer and experiential activities.
• Working with media agencies, shopping centres, local media/business partners and other relevant organisations to identify further opportunities to promote our shops.
• Developing strong relationships with retail stakeholders in the development of marketing plans, collateral, and evaluating requests for marketing initiatives for specific shops, prioritising where benefits are most significant to support the delivery of the Retail business plan.
• Updating the Marketing Calendar with all Retail Marketing activity to ensure good visibility.
• Championing a customer focused and commercially astute approach to in store collateral, providing messaging hierarchy and weekly shop team updates that are informed by customer insight to ensure activation of the Marketing Content Plan and desired customer experience.
• Collaborating with the Campaign Planning Manager on seasonal marketing and promotional plans, developing compelling point of sale collateral that inspires customers and enhances brand differentiation.
• Delivering seasonal toolkits with trade driving activations for shops, providing retail teams with versatile options to drive key metrics and new customer acquisition.
• Collaborating with the Loyalty team to develop an in-store customer events plan to build brand love, reward our most-valued customers, and deliver additional digital content to support driving footfall to our shops.
• Owning the Retail Marketing budget, making recommendations on investment opportunities and projected ROI, and having regular updates with Finance to monitor spend and ensure initiatives are delivered within budget.
• Analysing and reporting on performance of all retail marketing initiatives, sharing findings with key stakeholders to ensure efforts are focussed on the right places and identifying future opportunities.

The skills you'll be sharing with the team:

• Experience in retail and local marketing - events, experiential, partnerships, content creation and communications.
• Demonstrable experience devising successful retail marketing strategies that have created incremental business value.
• Experience of briefing creative assets.
• Track record of working collaboratively and building relationships with key stakeholders at all levels (both internally and externally) to achieve outstanding results.
• Strong creative eye combined with commercial acumen, able to see the bigger marketing picture and how your skills contribute to business success.
• A Marketing/relevant degree would be desirable.
• Passionate about retail and fashion.
• Excellent organisation and time management skills
• Excellent communicator and collaborator.
• Attention to detail and accuracy
• Hard-working, resilient and proactive, you're a capable juggler of multiple projects, deadlines and priorities and always produce work to a high standard.
• A natural curiosity and willingness to learn and be challenged.

Why we hope you'll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary: up to £37,000 per year depending on experience (Band 3)
• 34 days paid annual leave (including bank holidays), increasing with length of service
• Attractive 50% employee discount
• Flexible benefits allowance to personalise your benefits package
• Private Medical Scheme including 24/7 virtual GP
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
• Pension plan with generous 7% employer contributions
• Life assurance programme
• Enhanced family leave policies
• Flexible working opportunities with our hybrid working approach
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network
• 100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people - they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow - so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at

Close date: 24th December.