Sales Development Representative

The Sales Development Representative (SDR) role is a springboard for ambitious, commercially-minded individuals. As a critical member of our B2B sales team, you'll be the first point of contact for potential customers, acting as a vital Genio ambassador.

You'll leverage your positive attitude, communication skills, and deep understanding of customer needs to identify leads, establish conversations, qualify and nurture them, ultimately helping to solve problems and accelerate our growth.

The Genio Sales team is made up of three areas that work seamlessly together: Our Account Executive Team, our Account Management team, and our Sales Development Representative team. Consisting of four Sales Development Representatives and one Senior Sales Development Representative (Liv, the line manager for this role!), together, our team focuses on North American Higher Educational sales, led by our Sales Manager.

A word from Izzy; our Sales Manager:

Our team culture is characterised by a strong sense of support and trust, where members are adaptable, knowledgeable, and resilient.

We prioritise helping each other and building genuine relationships with both colleagues and customers, fostering an environment where everyone is willing to take accountability and go above and beyond. Humour, kindness, and openness are integral to our interactions, making our team dynamic and enjoyable.

• Prospecting: You'll be finding high-quality leads, utilising various techniques like cold calling, email outreach, and social selling to connect with our ideal customers.
• Qualification: You'll understand potential customers' needs and challenges, ensuring Genio would be a good support for their students. This involves conducting discovery calls, asking questions that align with the MEDDPICC sales method, and gathering information on market trends and news.
• Relationship Building: You'll build rapport with disability services professionals, becoming a trusted advisor and generating excitement about Genio.
• Pipeline: You'll progress qualified leads through the sales funnel, scheduling demos with Account Executives and ensuring a smooth handoff.
• Data: You'll leverage data and analytics to track your progress, measure success, and continually refine your approach.
• Collaboration: Throughout this process, you'll collaborate closely with the Sales Development Representatives, Account Executives, and the Demand Marketing team. This collaboration will involve identifying strategic targets for outreach and developing targeted prospecting sequences.

Week 1-2: Getting to grips with Genio, the market and our systems and processes. Introductions to your immediate SDR team and the wider sales and marketing teams.

Week 2-4: You will have begun making your first calls and emails to prospects, getting to learn about the market from the market, and you will be making that unforgettable first booking!

Month 1-2: You will be increasing your knowledge and confidence within the market through call role plays, team call feedback session and sales training. You will also begin to start writing your own email sequences. You'll have a good understanding of the CRM, and you'll be on your way to hitting target.

Month 2-3: You will continue to develop your knowledge and skills, building on the training you have received in the first two months. You will prospect your own leads and run your own email campaigns that will contribute to you hitting or surpassing your monthly target!

Essential:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Self-motivated with a diligent work ethic and excellent organisational skills.
• Ability to work independently as well as part of a team in a fast-paced environment.
• 1+ years of sales or customer service experience.
• A passion and focus for sales and a drive to succeed.

Bonus / Nice to have:

• Experience in our SaaS/EdTech (or a similar B2B space)
• Familiarity with Hubspot CRM

£25,000-£28,000 dependent upon experience (OTE up to £33,000 with uncapped earning potential)

️ 33 days annual leave (Inclusive of bank holidays)

3 gifted days off at Christmas

Generous individual learning and training allowance

Hands on Sales training delivered by our in-house experts

Truly flexible hours to suit when you work best

Full home working set up and beautiful collaborative office space

Free Leeds City Centre office parking

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

Health cash plan (from glasses to massages)

6% employer pension contribution

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. Our preference for this role is hybrid working, however we may be able to support remote working within the UK, if you live more than 50 miles from the office.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to

We'll review your application and provide a response within 1 week. Even if it's not the news you'd hoped for, we appreciate it's good to know either way.

If we invite you to meet with us for interview, here's an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. First stage interview with Olivia (Senior Sales Development Representative) and another Genio colleague (1 hour).
3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with Izzy and Liv.

Ahead of your interview you will receive a confirmation email outlining who you'll be meeting and when, anything you'll need to prepare in advance and any resources we think you might find helpful.