MARTECH STRATEGY MANAGER

The MarTech Strategy Manager role is the strategic backbone of our marketing data ecosystem - a unique hybrid of Strategist, Analyst, Architect, and Builder. You will be the driving force behind the marketing technology stack, bridging vision with technology to enable data-driven decision-making, streamline operations, and deliver superior customer experiences. This role is ideal for a proactive leader who not only masters the technical foundations of modern MarTech but also thrives on navigating complex infrastructures and the cookieless landscape with creativity and confidence. Your expertise and a close collaboration with IT and other key functions will be crucial in ensuring the strategic application, robust architecture, and meticulous governance of MarTech and Consumer Data to significantly drive marketing efficiency and measurable business outcomes.

• Act as a strategic liaison between Marketing, IT, Data Engineering, UX, and Commercial teams to align business objectives with technology evolution.
• Design, own, architect, optimize, and evolve the marketing technology stack with a focus on scalability, segmentation, acquisition, personalization, attribution, and customer lifetime value use cases.
• Oversee system integrations, API design, platform configurations, lifecycle maintenance, integrated dashboards, AI experimentation in strict adherence with governance standards.
• Lead technology evaluation and vendor selection aligning with key stakeholders and identifying opportunities for innovation and capability expansion.
• Develop robust data and analytics frameworks, informative dashboards, and comprehensive KPI measurement plans to track the performance of the MarTech stack and marketing programs.
• Define and oversee the data and personalization strategy within the CDP, enabling data enrichment via 2nd party data, Business Intelligence, MMM and MTA, CLV modeling, consumer profiling, advanced and predictive analytics, and automated media activation.
• Troubleshoot technical and process issues, translating complex requirements into clear actions and communicating trade-offs across teams.

• Research market trends, emerging technologies, and AI advancements to recommend high-impact opportunities and future-proof the MarTech ecosystem.
• Develop playbooks, documentation, and internal training to elevate MarTech literacy across teams and global markets.
• Help define business processes and guide teams in leveraging platforms to drive operational efficiency and marketing effectiveness.

• Master Degree in computer science, business informatics, information systems, digital marketing, data analytics or closely related fields;
• +7 years of experience across Data Strategy, Data Engineering and Data Architecture and also Marketing data specifically across DSP, CRM, DMP, and CDP.
• Proven expertise with Databricks, GCP, dbt, Snowflake, Salesforce, Azure, or similar
• Strong analytical skills, segmentation, data visualization (Looker).
• Strong understanding of marketing ecosystems - media, adtech, social, website, search, identity solutions, tag management, Apps.
• Expertise with APIs, machine learning, LLMs and Agentic AI
• Excellent client facing skills, with the ability to translate complex technical details into business value
• Strategic, self-motivated and comfortable operating in an emerging practice area
• Knowledge of privacy and compliance frameworks in a cookieless MarTech setup
• Preferable work experience within an agency, martech/adtech company or consultancy
• Strong oral and written communication skills (English a must, Italian a plus);

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.