RedBull UK is currently recruiting for a Strategy & Insights Manager (Portfolio & Shopper) to be based in London, UK.
You will lead RedBull's portfolio agenda across Great Britain by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path to purchase, decision trees, and barriers/drivers; quantify conversion, incrementality, and cannibalization to guide assortment, pack prioritisation, and innovation priorities. Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit-clear selling stories, customer ready guidance, and playbooks that equip Sales to win with customers on assortment. Build an insight led culture through regular insight reviews, effective communication, and decision ready storytelling that drives long term growth and short term execution.
ResponsibilitiesLondon, England, United Kingdom
About RedBullAt RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.