Director of Demand Generation & Growth Location: London/Hybrid (2-3 days in office) Salary: £80,000 - £90,000 base + 20% bonus tied to pipeline metrics Contract Type: Full Time, Permanent What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources Why Do We Want You You think like a commercial director about all growth levers while executing like a world-class demand leader. You see the gap between marketing activity and closed deals, and build the conversion infrastructure to close it. This isn't just demand generation - you're the architect of our revenue engine. If you have a solid background in demand gen and growth marketing with demonstrable experience of growing a marketing-sourced pipeline, we'd love to hear from you! Please note: To complete your application, you will be redirected to Wilmington plc s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply ! You will truly own the numbers. You'll drive marketing-sourced pipeline from current state to 40%+ contribution, as well as build the demand conversion engine that turns marketing activity into qualified sales opportunities. If pipeline doesn't hit target, you'll own both the problem and the solution. You'll be responsible for: Pipeline & Revenue Ownership • Own marketing-sourced pipeline targets across all BUs: set, track, report, and be accountable. • Maintain pipeline health reporting: velocity, stage conversion, coverage, and win rates. • Shift team focus from tasks to pipeline and revenue conversations. • Connect marketing activity to closed revenue using attribution models. • Report monthly to the CMO and quarterly to the board, translating data into clear narratives. Paid Media Strategy & Vendor Management • Lead strategic relationships with paid media agencies, negotiating rates, SLAs, and performance targets. • Set and optimise paid media strategy across PPC, paid social, programmatic, and Performance Max. • Manage and improve paid media budget performance while scaling proven channels. • Track and act on campaign-level ROAS, CPL, and CPA using live dashboards. SaaS, Hub & Subscription Growth • Lead demand gen for SaaS and subscription models: freemium-to-paid, land-and-expand, usage-based engagement. • Drive growth for Bond Solon hub (membership-led) and Astutis Connect subscription models. • Design and execute acquisition, activation, and expansion playbooks for recurring revenue. • Collaborate on ABM programmes and enterprise campaign playbooks. Marketing Technology & Operations Strategy • Own the strategic roadmap for marketing tech stack evolution (Umbraco, Salesforce, Marketo). • Partner with Tech to leverage new capabilities and implement automation (AI SDRs, intent-based prospecting, nurture sequencing). • Ensure lead scoring, smart lists, and campaign automation are effective and improving. Team Leadership & Development • Line manage Head of Demand Generation and team. • Build commercial acumen and a testing culture across the team. • Present confidently to senior stakeholders and board; act as senior demand gen voice alongside CMO. What s the Best Thing About This Role You ll have full ownership of one of the company s most critical growth levers. This role gives you the autonomy to design and optimise the revenue engine, directly impact marketing-sourced pipeline, and see your decisions translate into measurable commercial results. You ll work across multiple business units, shaping strategy and execution at scale. What s the Most Challenging Thing About This Role You are fully accountable for hitting pipeline targets in a complex, multi-BU environment. Success depends on aligning diverse teams, driving operational rigor, and balancing strategic planning with hands-on execution. The role demands influence, resilience, and a relentless focus on measurable growth outcomes. To be successful in this role, you must have/ be: Essentials • Proven track record building and scaling marketing-sourced pipeline in a multi-brand or multi-BU B2B environment with clear, attributable revenue numbers • Deep expertise in paid media strategy (PPC, paid social, Performance Max) including direct agency/vendor management with commercial negotiation on rates, SLAs, and performance • Hands-on experience with SaaS, subscription, or membership-based growth models specifically funnel mechanics for freemium-to-paid, land-and-expand, and recurring revenue • Strong commercial acumen: can read a P&L, set pipeline targets that connect to revenue goals, and have a credible conversation with a CFO or commercial director • Confident and compelling presenter at board and senior leadership level - can translate complex pipeline data into clear narratives that drive decisions • Experience owning and evolving a marketing tech stack (CRM, marketing automation, analytics platforms) at a strategic level • Demonstrable experience with ABM strategy and execution in enterprise B2B contexts • Track record of building and leading high-performing demand gen teams - shifting culture from activity-based to outcome-based Desirables • Experience in professional services, compliance, training, or information services sectors • Familiarity with Salesforce, Marketo, and Umbraco specifically • Experience implementing AI-powered demand gen tools: AI SDRs, intent-based prospecting platforms, automated outbound sequencing, conversational marketing • Knowledge of Google AI Overview impact on organic traffic and strategies to adapt (relevant to Axco challenge) • Experience with eCommerce optimisation and abandoned basket recovery campaigns We know it s not a skill, but the successful candidate must have permission to work in the role s location by the start of their employment. About us Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers needs. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you ll be doing work with meaning. Join us and make a real difference. Click on APPLY today!
Feb 28, 2026
Full time
Director of Demand Generation & Growth Location: London/Hybrid (2-3 days in office) Salary: £80,000 - £90,000 base + 20% bonus tied to pipeline metrics Contract Type: Full Time, Permanent What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources Why Do We Want You You think like a commercial director about all growth levers while executing like a world-class demand leader. You see the gap between marketing activity and closed deals, and build the conversion infrastructure to close it. This isn't just demand generation - you're the architect of our revenue engine. If you have a solid background in demand gen and growth marketing with demonstrable experience of growing a marketing-sourced pipeline, we'd love to hear from you! Please note: To complete your application, you will be redirected to Wilmington plc s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply ! You will truly own the numbers. You'll drive marketing-sourced pipeline from current state to 40%+ contribution, as well as build the demand conversion engine that turns marketing activity into qualified sales opportunities. If pipeline doesn't hit target, you'll own both the problem and the solution. You'll be responsible for: Pipeline & Revenue Ownership • Own marketing-sourced pipeline targets across all BUs: set, track, report, and be accountable. • Maintain pipeline health reporting: velocity, stage conversion, coverage, and win rates. • Shift team focus from tasks to pipeline and revenue conversations. • Connect marketing activity to closed revenue using attribution models. • Report monthly to the CMO and quarterly to the board, translating data into clear narratives. Paid Media Strategy & Vendor Management • Lead strategic relationships with paid media agencies, negotiating rates, SLAs, and performance targets. • Set and optimise paid media strategy across PPC, paid social, programmatic, and Performance Max. • Manage and improve paid media budget performance while scaling proven channels. • Track and act on campaign-level ROAS, CPL, and CPA using live dashboards. SaaS, Hub & Subscription Growth • Lead demand gen for SaaS and subscription models: freemium-to-paid, land-and-expand, usage-based engagement. • Drive growth for Bond Solon hub (membership-led) and Astutis Connect subscription models. • Design and execute acquisition, activation, and expansion playbooks for recurring revenue. • Collaborate on ABM programmes and enterprise campaign playbooks. Marketing Technology & Operations Strategy • Own the strategic roadmap for marketing tech stack evolution (Umbraco, Salesforce, Marketo). • Partner with Tech to leverage new capabilities and implement automation (AI SDRs, intent-based prospecting, nurture sequencing). • Ensure lead scoring, smart lists, and campaign automation are effective and improving. Team Leadership & Development • Line manage Head of Demand Generation and team. • Build commercial acumen and a testing culture across the team. • Present confidently to senior stakeholders and board; act as senior demand gen voice alongside CMO. What s the Best Thing About This Role You ll have full ownership of one of the company s most critical growth levers. This role gives you the autonomy to design and optimise the revenue engine, directly impact marketing-sourced pipeline, and see your decisions translate into measurable commercial results. You ll work across multiple business units, shaping strategy and execution at scale. What s the Most Challenging Thing About This Role You are fully accountable for hitting pipeline targets in a complex, multi-BU environment. Success depends on aligning diverse teams, driving operational rigor, and balancing strategic planning with hands-on execution. The role demands influence, resilience, and a relentless focus on measurable growth outcomes. To be successful in this role, you must have/ be: Essentials • Proven track record building and scaling marketing-sourced pipeline in a multi-brand or multi-BU B2B environment with clear, attributable revenue numbers • Deep expertise in paid media strategy (PPC, paid social, Performance Max) including direct agency/vendor management with commercial negotiation on rates, SLAs, and performance • Hands-on experience with SaaS, subscription, or membership-based growth models specifically funnel mechanics for freemium-to-paid, land-and-expand, and recurring revenue • Strong commercial acumen: can read a P&L, set pipeline targets that connect to revenue goals, and have a credible conversation with a CFO or commercial director • Confident and compelling presenter at board and senior leadership level - can translate complex pipeline data into clear narratives that drive decisions • Experience owning and evolving a marketing tech stack (CRM, marketing automation, analytics platforms) at a strategic level • Demonstrable experience with ABM strategy and execution in enterprise B2B contexts • Track record of building and leading high-performing demand gen teams - shifting culture from activity-based to outcome-based Desirables • Experience in professional services, compliance, training, or information services sectors • Familiarity with Salesforce, Marketo, and Umbraco specifically • Experience implementing AI-powered demand gen tools: AI SDRs, intent-based prospecting platforms, automated outbound sequencing, conversational marketing • Knowledge of Google AI Overview impact on organic traffic and strategies to adapt (relevant to Axco challenge) • Experience with eCommerce optimisation and abandoned basket recovery campaigns We know it s not a skill, but the successful candidate must have permission to work in the role s location by the start of their employment. About us Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers needs. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you ll be doing work with meaning. Join us and make a real difference. Click on APPLY today!
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Feb 15, 2026
Full time
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Feb 13, 2026
Full time
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
