Store Manager

  • Naylor's Equestrian Llp
  • Yeovil, Somerset
  • Dec 08, 2025
Full time Retail

Job Description

Role overview:

The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.

Responsibilities:
  • Effectively running all store operations to ensure meeting or exceeding sales & KPI targets, set clear sales goals, track performances whilst evolving processes to ensure continuous store growth.

  • Create and maintain colleague schedules to ensure proper coverage and productivity.

  • Creating a positive team culture through recruiting, training and continuously developing your team. Building a motivated and high performing team, increasing chances of store success.

  • Analysing sales data and financial reports to make quick and well-informed decisions, identifying and responding to areas of opportunity Operationally & Commercially.

  • Develop and implement strategies to meet and exceed sales targets.

  • Attract, engage and motivate customers into making purchases by using the latest visual merchandising techniques. Ensuring merchandise displays are attractive and align to brand guidelines.

  • Ensure your teams are delivering the highest level of service in store in order to achieve a positive net promoter score (NPS).

  • Address customer inquiries, feedback, and complaints in a timely and professional manner.

  • Drive existing customer loyalty programs and promotions to enhance customer engagement.

  • Maintain compliance with company policies, procedures, and regulatory requirements.

  • Monitor and control store expenses to stay within budget.

  • Ensure the store complies with health & safety regulations.

Role objectives and KPI's:
  • Contribute to achieving or exceeding the stores monthly sales target.

  • Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.

  • Achieve upselling or cross-selling targets.

  • Maintain a high Net Promotor Score.

  • Ensure stock accuracy during store Audits.

  • Ensure all new colleagues complete mandatory training required.

  • Ensure employee satisfaction stores or engagement survey results meet or exceed company benchmarks.

  • Ensure operational costs are kept within the allocated budget.

Skills and Experience:
  • Previous management experience in a fast-paced Retail/ Customer Facing environment.

  • Passionate about retail & hold a good understanding of the latest trends and our competitors.

  • Hold strong leadership skills & have previous experience of coaching and developing a strong team.

  • Strong communication skills.

  • Proven track record of managing and exceeding sales targets and KPI's.

  • Have experience in analysing reports & making commercial decisions.

  • Keen eye for detail & commerciality. Previous experience within visual merchandising would be advantageous.

  • Promote JD Group values to internal and external stakeholders.

Benefits:

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:

  • Quarterly discretionary bonus schemes.

  • Company discount of 30% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).

  • Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health).

  • Access to digital health and well-being services through our benefits platform (TELUS Health).

  • Health cash plans.

  • Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.

  • Access to apprenticeships & accredited qualifications - Earn while you learn and gain nationally recognised qualifications (England Only).

  • Company Sick Pay scheme.

  • Health Care Cover.

  • Discounted Gym memberships at JD Gyms.

  • Life Assurance.

  • Access to colleague networks, to share lived experiences and support initiatives that drive positive change.

  • Opportunities to volunteer and contribute to JD Foundation.

  • Employer engagement forums to help influence positive change.

  • Incremental Holiday Allowance.