Location: we are open to candidates based in either London or Boston (USA).
Department: Marketing
Reports to: Chief Marketing Officer
80% of the global workforce are frontline workers-yet their digital experience lags far behind. Blink's employee super-app changes that. We give frontline teams everything they need in the palm of their hand-connecting them to systems, leaders, and each other.
We're trusted by enterprises worldwide, growing fast and we're only getting started .
See how our customers use Blink to transform their frontline teams!
We're looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink's growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you'll own our digital advertising and campaign engine - driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.
What You'll Do
- Own and optimize paid channels - manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
- Develop and execute campaigns - plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
- Ensure a well oiled marketing operations machine - oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
- Collaborate with Sales - partner closely with the SDR and AE teams to build high quality pipeline, refine messaging, and improve lead handoff processes.
- Analyze and report performance - track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
- Experiment and iterate - continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
- Work cross-functionally - collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.
What We're Looking For
- 5+ years of experience in B2B software demand generation.
- Proven track record managing paid media budgets and driving measurable pipeline.
- Hands on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
- Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
- Excellent communication and collaboration skills, comfortable partnering with sales.
Why Blink
You will have the opportunity to help scale a fast growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you'll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start ups can only dream of!
Benefits include:
- A competitive salary.
- Generous equity allocations with significant upside potential.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
- Company shutdown between Christmas and New Year.
- 25 days' leave + public holidays.
- Private healthcare with AXA.
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Enhanced parental leave.
At Blink, we're committed to inclusion, belonging, and equal opportunity for all.