Company Description We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients'businesses.
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.
Yes,ROIisaboutdeliveringReturnonInvestment;butit'salsoaboutgoingbeyondtodelivera
ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth
forourclients'businesses,growthforourpeopleandgrowthforourculture.
Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.
ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.
Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding
relationshipswithsomeoftheworld'smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld's leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.
Job Description A dynamicAssociate Networkand StrategyDirectorfor the Electrolux account - a marquee client within Publicis Media and one of the world's most successful multinational home appliance brands. This is a pivotal role for someone who thrives in driving operational excellence, strategic alignment, and collaboration across a global network.
As Associate Networkand StrategyDirector, you willlead the implementation of centralcommunicationsstrategy, planning, governance, taxonomycomplianceand operationsacross all Electrolux regions. You will ensure that core processes, templates, and best practices are not only adhered to-but actively embraced across markets-enabling high-impact delivery against business, marketing, and categoryobjectives.
You willbuild strong partnershipswith local planning and account management teams,establishinga collaborative, confident, and high-performing network. Your role will be to foster team spirit, drive adoption of the central strategic vision, and ensure seamless activation of that strategy at a local level.
Withstrategic fluency and operational leadership, you will guide markets in bringing central guidelines to life-translating them into effective local plans that drive results.You'llact as both a champion of best practice and a guardian of consistency, surfacing insights and case studies to continually improve performance and inspire innovation across the network.
This role requires strong leadership, exceptional communication, and a proactive mindset. You'll be responsible for maintaining a regular cadence of engagement with local teams to ensure not only that knowledge, successes, and learnings flow freely across the network, but also that central strategy, templates, taxonomy, and compliance requirements are effectively distributed, adopted, and monitored to ensure consistent implementation in every market.
Electrolux is a client that expects the best: excellence, accuracy, timeliness, and bold, intelligent thinking. This role offers the opportunity to work at the heart of a global business, with the scope to shape how strategy and operations come together to createreal businessimpact.
Responsibilities 1. Drive Strategic and Operational Frameworks Across Global Regions
- Contribute to the development of a scalable central communicationsstrategyplanning product, embedding strategic direction, governance, taxonomy, and operational processes for deployment across Europe, APMEA, and LATAM.
- Ensure allcomponentparts work cohesively-central strategy, taxonomy compliance, consumer journey integration, GTM/CDI inputs-to drive brand and performance growth.
- Collaborate with the central strategy and planning team to co-create category media strategies, including defining channel roles and supporting buy-in from both central and local clients.
- Represent the strategy and operations function in key governance forums (e.g. Loop Team), ensuring process discipline, delivery milestones, and decision rights are maintained.
- Lead stakeholder engagement to ensure seamless development and delivery of annual planning briefs and priority category campaigns, aligning central objectives with in-market execution.
- Champion best-in-class media activation practices and the application of new audience segmentation to reinforce consistent planning excellence and operational rigor.
2. Implement and Monitor Central Guidance Across the Network
- Lead the rollout of central strategy, planning templates, governance frameworks, taxonomy standards, and operational processes to the market network-ensuring clarity, adoption, and accountability.
- Develop, manage, and evolve central toolkits and templates including: annual planning RTBs, priority campaign briefs, low-tier market plans, and compliance trackers.
- Oversee and enforce planning compliance and governance across lead and mid-tier markets, ensuring each delivers against central planning expectations, taxonomy structure, and KPIs.
- Manage the end-to-end process for campaign submissions-from template delivery and market briefing through to presentation and approval-ensuring strategic consistency and rigour.
- Drive adoption and monitoring of simplified frameworks for lower-priority markets to maintain quality and speed without compromising alignment.
- Actively track and measure implementation of all central guidance-strategy, templates, taxonomy, compliance, and operational standards-ensuring consistent uptake and performance across the network.
3. Build and Nurture Relationships Across Clients and Publicis Network Teams
- Establish trusted partnerships with both client stakeholders (central and local) and the broader Publicis network, including strategy, planning, operations, and digital hub teams.
- Champion a unified approach across Publicis agency teams to ensure the central vision is consistently interpreted and executed in market.
- Regularly convene and lead cross-functional working sessions with CA Hubs, Publicis Media teams, and market representatives to maintain transparency, timelines, and shared accountability.
- Proactively connect with internal specialists (e.g. digital, data, activation) to bring the right expertise into market engagements and strategic projects.
- Strengthen Publicis' position as a trusted partner by encouraging internal collaboration, knowledge-sharing, and joined-up delivery across regions and functions.
4. Foster Network-Wide Collaboration, Innovation, and Knowledge Sharing
- Create an environment of collaboration across regional and local teams, ensuring the strategic and operational direction is locally actionable and aligned with in-market nuances.
- Drive a culture of innovation, encouraging breakthrough media ideas and creative planning approaches across all media channels.
- Develop and manage a regular cadence of status updates, workshops, and planning sessions to drive progress, surface insights, and enable learning between markets.
- Provide strategic integration opportunities by connecting local teams with the central Digital Hub and other Publicis capabilities.
- Support the development and evolution of business reporting tools such as QPR and PCA templates to ensure they are actionable, insightful, and fit for purpose.
- Build a knowledge-sharing ecosystem that captures best practices, market insights, and successful case studies to fuel continuous improvement and inspire the wider network.
Additional Information Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day to day work and create time to focus on your well being and self care.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
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